Naming + Brandmark
Brand Identity Development + Photography
Brand Identity Development + Photography
Brand Identity Development + Photography
Take the next step and experience the hypelife
process in your brand

Two entreprenuers from Texas approached our agency: One an incredibly-in-shape, way-tougher-than-us bodybuilder and the other an incredibly-in-shape, way-tougher-than-us personal trainer with an idea for a no holds barred nutritional supplement company in the e-commerce space. And they wanted us to turn that idea into a lifestyle brand differentiated from the typical bodybuilding and nutritional supplement e-retail options in the market. 

And look: When two bodybuilders ask you to do something, you do it. Especially when you’re their Agency of Record.

First we gave them a name. We named them Eric. Everyone hated that name. So then we named them InnerTitan. That went over better. Then we created a brand identity, starting with a unique logo made of letters and shapes and lines and type 
it’s all very intimidating and tough.

We did all of this so that everyday, normal Millennials — there's 73 million of them   would wake up, take notice, be inspired to dig just a little bit deeper and not hit that snooze button...channelling their own InnerTitan. So then, they work out, sweat a ton, and use InnerTitan’s products to refuel, wear InnerTitan’s clothes to work out in, and then change into not-sweaty InnerTitan clothes afterward. (Of course, we also created a branded apparel line for people to sweat in

As AOR, there is plenty of other stuff we've done for them, but it's way less boring if you look for yourself.

Other Clients We've Served