Curt Cuscino is the Founder & Principal of HypeLife Brands
, a progressive brand development & marketing agency helping disruptive lifestyle brands engage the Millennial Generation.
Since HypeLife Brands’ inception in 2001, Curt's team at HypeLife has consistently employed a highly progressive approach to creating powerful, engaging brands and fundable startups in the ever-changing realm of brand, while employing a heavy focus on precision marketing, keenly focused on building customer traction and long-term ROI.
His team's ability to navigate and master change quickly for HypeLife’s select roster of clients — a necessity in the digital age — sets HypeLife apart from your typical agency, enabling them to be far more nimble in tight spaces than many of their larger (and slower-moving) agency competitors. This unique agility makes HypeLife a highly valuable asset for their clients and those who are truly ready to elevate their brand to the next level.
Curt is a brand & marketing guru in his own right, as well as a thought leader when it comes to the challenges of future-proofing brands & early-stage startups to fully harness the power within the Millennial Generation through effective Millennial Marketing. He has been featured on a number of radio shows, and was recently interviewed by NPR
on the subject for a national Marketplace feature on Millennials, Retail, and the Future of Everything
Curt is, and always has been, a bonafide cultural sponge. As a child of the 80s, for decades his passion for culture has helped him remained in-tune with both above- and underground trends in pop culture, music, film, social media, branding, marketing and technology. He has worked tirelessly to cultivate that same attention to culture within his agency, building a life where interests and industry intersect. For Curt, his team’s work and his passion overlap daily in pursuit of the next big thing for HypeLife's clients.
Because of the key strategic role HypeLife Brands plays in its clients’ growth, HypeLife's collective eye is always on the future, and at the forefront of that Vision is Curt, channeling one-of-a-kind experiences and knowledge to fuel his brand strategy, creative, and technology teams, all while constantly educating clients in the constantly-evolving “ecosystem of Brand”.
Outside of his day-to-day running HypeLife, Curt is also a startup advisor at Cal State-Fullerton’s Irvine Incubator, and a speaker, father, husband, audiophile, technophile, music producer, DJ and host + creator of the nationally-syndicated, weekly radio specialty show FutureSound
. As you may have guessed, the mixshow airs to primarily a Millennial listener-base on college campuses across the U.S. Since we know you're curious, subscribe to the free iTunes Podcast
, or on Google Play Podcasts
, to hear past episodes of the show.