BUT FIRST,
THE RESULTS

6.5%+ Avg. Month-Over-Month User Growth

Through a highly-tuned, multi-channel startup marketing and measured advertising approach, we've achieved significant -- and consistent -- monthly userbase growth. In just the past six months, UNIFI Music has seen a very strong upward growth trend of nearly 10% month-over-month for over 12 months, and counting.

From 0 to 62k+ Social Media Follower Base Growth

"Came from the bottom now we here" - Drake // By building a strong brand and brand strategy from ground zero, coupled with developing and executing fearless marketing messaging for this startup, we've helped UNIFI Music achieve a social media following of 59,000+ followers across Twitter, Facebook, Instagram, and YouTube to date (and counting) in less than a year.

Venture Capital is Watching

Thanks to the sum of all parts we've built from the ground-up, and a strong tech backbone helping this growing global music community continue to expand, the brand is now in discussions with multiple potential investors for its Seed Round. The future is ultra-bright for this startup client, and we couldn't be more excited about the possibilities. For now, it's onward and upward, as always.

The BackStory

UNIFI MUSIC IS HERE TO GIVE YOU, THE FIERCELY INDEPENDENT ARTIST, A PLACE TO SHOWCASE YOUR UNIQUE TALENTS EASILY

 

ARRANGING

Let’s get this out of the way from the top: Yes, it was certainly helpful that our Founder & CEO, Curt Cuscino, is a successful Music Producer, DJ, and nationally-syndicated radio show host in his own right, with a nationally-syndicated radio show reaching over 1 million FM listeners + podcast-land downloads in over 100 countries each week. Having leadership that's an independent artist-meets-specalist in navigating a complicated and evolving marketing space for well over 20 years definitely helps.

With that said...

Aligning with a brand whose WHY centers on helping independent artists and musicians worldwide, and the fans who support them… Yes, please.
 

In fact, in talking with UNIFI Music founder, La'shion Robinson, it seems the love-at-first-sight vibe was mutual. “I’ve had the idea in my head for UNIFI Music since the first time I set foot in the studio to record a track, so I had a pretty good idea of the brand I wanted to build,” says Robinson. 
 
“The HypeLife team immediately grasped the Vision I’d honed over the years, and given their built-in music IQ, they even gave ideas to elevate it in our first meeting — before making a commitment of work.”

MIXING

It’s a big responsibility to bring a man’s lifelong vision to fruition, but we were thrilled at the opportunity. Some things we absolutely HAD to nail:
  • Brand Naming
  • The Vibe
  • The WHY
  • The Message
  • The Tone
  • The Look
  • The Tech
  • The Launch
  • The Rebrand (2024)
  • The NEW AI-driven Artist Tools (launching Q4 of 2024)

Much coffee -- and locally-distilled bourbon, but you didn't hear that from us -- was had. 

MASTERING

Like every great collaboration, the result is bits and pieces of everyone involved (HypeLife's 15-person senior, curated team), working together in perfect harmony. And hopefully, with a little luck and a lot of strategy, a Visionary can manifest his vision. 
 
UNIFI Music believes that the fiercely independent are the future of music, and the brand’s centralized approach to what’s in place now, and what’s to come, will help artists better focus on what they got into music for in the first place — that ability to freely create — while utilizing UNIFI Music to help them reach a worldwide audience, market themselves more easily & effortlessly, share new music, collaborate, and much more. 
 
Because, together, we are stronger…and HUDL Music is the new rising tide, created to lift all boats.
 
Welcome to the new world, UNIFI Music.

HERE’S HOW WE DO IT
La'Shion Robinson HUDL MUSIC (Rebranded to UNIFI Music in 2024)

CLIENT TESTIMONIAL

I was drawn to HypeLife for exactly that reason—their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for UNIFI Music since the first time I set foot in the studio to record a track. And like I said earlier, I’m always planning, always preparing. So I had a pretty good idea of the brand I wanted to build. 
 
During the early discussions about—what came to be known as—UNIFI Music’s vision, the HypeLife team quickly grasped the vision I’d honed over the years, and even gave ideas to elevate it right there, on the spot, before making a commitment of work. That’s staying power. 
 
Their commitment to HUDL Music and my original vision never wavered, and they took it too a place that’s better than anything I’d ‘built’ in my head. For that, and so many other reasons, I’m so excited about continuing our partnership with HypeLife and working to grow UNIFI into a brand that stands the test of time."
La'Shion Robinson
Founder & CEO, UNIFI Music

THE TERRAIN WE COVERED
AS AGENCY OF RECORD

BRAND
DEVELOPMENT

MARKETING

ADVERTISING

  • Media Buying
  • Advertising Campaign Development
  • PPC (Pay-Per-Click) Campaign Management
  • Connected TV / OTT Advertising
  • Facebook Advertising
  • Instagram Advertising
  • YouTube Advertising
  • Twitter/X Advertising
  • LinkedIn Advertising
  • Native / Native Programmatic Advertising

Recent Press & PR

KEY TEAM MEMBERS ON
THIS CLIENT ACCOUNT

Curt Cuscino

Founder & CEO

Zach R.

Senior Brand Strategist

Niki T.

User Experience Designer (UX/UI)

Albert J.

Senior Full-Stack Developer

Anthony C.

Digital+Creative Team Lead

Christian U.

Senior Creative

Mauro F.

Senior Creative

Troy B.

Senior Digital Product Manager

Mei X.

Senior Full-Stack Developer

Dejana G.

Marketing + Social Media Manager

Daniel M.

Senior SEO/SEM

Slav

Motion Video Animation + Editing

Lisa S.

Accounting