The analysis examined more than 20 popular fake news sites and three reputable ones and found Facebook referrals accounted for 50% of the user traffic to the fake news sites, but only 20% of the traffic to the reputable ones.
Facebook users are two-and-a-half times more likely to read fake news fed through the social network than news from reputable news publishers, according to a detailed analysis of news consumption traffic conducted by Web analytics firm Jumpshot.
The analysis examined more than 20 popular fake news sites and three reputable ones (The New York Times, CNN and the Huffington Post) and found Facebook referrals accounted for 50% of the user traffic to the fake news sites, but only 20% of the traffic to the reputable ones.
With 79% of its traffic generated from Facebook, “Occupy Democrats” was the No. 1 fake news publisher in terms of referrals from the social network, followed closely by “American News” (78%, since discontinued on Facebook), and “Addicting Info” (73%).
By comparison, Huffington Post ranked highest among the actual news sites measured, with 29% of its traffic emanating from Facebook, followed by The New York Times (20%) and CNN (11%).
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