“In today’s market, 75% of millennials have travel apps on their phones. As a result, millennials don’t merely appreciate digital tools and resources from travel organizations”
Sourced through Scoop.it from: www.millennialmarketing.com
Millennials are digitally native consumers who have been raised on WiFi and have grown up with a smartphone in their pockets. For these consumers, digital connectivity is often considered as vital as any other basic human need such as food or shelter.This trend is important for organizations in the hotel hospitality industry to recognize and leverage as millennials grow to be the largest and most frequent group of travelers.