By now, it’s safe to say that everyone is up to speed on how to use Facebook and Twitter for customer marketing, especially to a newer generation of car buyers.
By now, it’s safe to say that everyone is up to speed on how to use Facebook and Twitter for customer marketing, especially to a newer generation of car buyers. But the question remains: What about Snapchat? The room usually goes quiet. “Snap what?” is often the response.
The reality is that if you aren’t embracing Snapchat, you’re missing the perfect opportunity to capture the attention of your millennial customers. Let’s start with the basics: Snapchat is the hottest, most popular social media mobile app, capturing the daily attention of millions of 18- to 34-year-olds.
It’s a social app designed to share raw, embellished photos, videos, and messages with others, called “Snaps,” usually designed to be expressive of our lives in the moment. Snapchat has 100 million users each day, averaging 25 to 30 minutes or more, who share more than 400 million Snaps, videos, and messages.
What makes this social media platform different from others is that everything is temporary. A Snapchat picture or video is only available for a preset time limit, ranging from one to 10 seconds from when the user opens it. With the addition of Snapchat Stories, however, stored items are now available for up to 24 hours. The limited lifespan makes Snapchat a great tool to deliver a call to action that creates excitement among potential customers, as well as a sense of urgency.
How can you use Snapchat to help sell cars and attract customers? Here are seven ways you can leverage it to promote your dealership.
1. Reward customers with mobile coupons
Because Snapchat use is pervasive among the millennial target market, it allows you to deliver offers and coupons in a matter of seconds. Coupon Snaps will reward your customers and incentivize them to come back for more.
Consider offering 10% to 20% discounts on oil changes, or promote a gift card for a test drive. With a coupon campaign, you can build a user list, which can assist in sending future promotional material.
2. Gain new followers with a giveaway
While coupons cultivate customer retention, giveaways connect you with new customers and generate leads. Promoting giveaways helps build a follower base that receives future promotions and coupon codes.
Leverage followers from your other social media platforms, including your website, to add your dealership on Snapchat, and encourage their friends to add you as well. You can also track new users with a hashtag to advertise your brand and products.
3. Showcase the new-buyer experience
With Snapchat, you can use the Stories feature to send out of a combination of images and five-second videos to tell a story. Have fun with your customers, and urge them to send out Snaps, both video and photos, of their new vehicle purchase. Encourage your customers to express their excitement at the time they received their keys.
At the end of your story, send followers to your website or YouTube channel…[read the full article at www.dealermarketing.com]