Instagram and other social media platforms are full of travel bloggers, and folks who simply love to share pictures and stories of their vacations. But are Millennials influenced by those wanderlusty updates from their peers?
Instagram and other social media platforms are full of travel bloggers, and folks who simply love to share pictures and stories of their vacations. Obviously people love travel related content. But are millennials influenced by those wanderlusty updates from their peers? The short answer is yes.
Millennials aren’t just looking to social media to enjoy pictures and stories about exotic locations. They’re using it to determine where to go, when to get there, and what they should do when they arrive. In fact, more millennials indicated that social media was an influencing factor in travel choices than travel agents. This shouldn’t come as a surprise as this demography tends to bristle at people who are trying to sell them things instead of sharing information.
Rather than relying on the old guidebooks their parents and grandparents used, millennials rely on social media for the most dynamic and up to date information on attractions, airlines, hotels, events, even weather conditions. They also trust information they receive from people in their peer group over that from experts. For example, when…[read the full article at forbes.com]