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Millennials’ Disruption of Food Purchasing

FEBRUARY 10, 2017 Millennial Marketing Insight from HypeLife Brands: "Millennials’ Disruption of Food Purchasing"

“Millennials compare prices and goods online. The internet is where they shop and share, and if grocery stores don’t catch up then they’re expected to experience”

Source: www.greensbury.com

Millennials compare prices and goods online. The internet is where they shop and share, and if grocery stores don’t catch up then they’re expected to experience a steady revenue decline, according to a recent Gallup study.

What do millennials want when it comes to buying groceries? Efficiency, convenience, and competitive pricing. In urban areas, services such as FreshDirect and InstaCart speak to the young, professional millennials’ sensibility, offering wholesome products delivered to your door.

We think there is one large part…[read the full article at www.greensbury.com]

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