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Seriously, Millennials Really Love Christmas Music

NOVEMBER 28, 2017 Millennial Marketing Insight from HypeLife Brands: "Seriously, Millennials Really Love Christmas Music"

Millennial music aficionados now account for a whopping 36% of holiday music fans — a chunk that’s more than 40% larger than the corresponding pool of Christmas-jingling baby boomers, according to a study by Nielsen.

Source: nypost.com

Millennial music aficionados now account for a whopping 36% of holiday music fans — a chunk that’s more than 40% larger than the corresponding pool of Christmas-jingling baby boomers, according to a study by Nielsen.

“Boomers & Beyond,” which is how Nielsen describes the 55-plus crowd, make up only 25 percent of the holiday fan base. That even trails the 31 percent who are Gen Xers aged 35 to 54.

The emergence of millennials as the generation most enamored with Christmas jingles is all the more remarkable given that eight of the top 10 holiday songs played on the radio during Christmas season last year were released between 1944 (Bing Crosby’s “White Christmas”) and 1970 (Jose Feliciano’s “Feliz Navidad”).

The list’s only two “modern” artists were Mariah Carey (1994’s “All I Want for Christmas”) and…[read the full article at nypost.com]

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