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Millennials Claim Title of “Savviest Shopping Generation”

DECEMBER 03, 2017 Millennial Marketing Insight from HypeLife Brands: "Millennials Claim Title of “Savviest Shopping Generation”"

"After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that Millennials are the shopping app's fastest-growing demographic.  Ibotta’s app is simple, personalized, and immediately accessible from any mobile device making it especially appealing to Millennial shoppers.  Where are they shopping? What are they buying?  What do they like most?  What is the most Millennial state?"


Ibotta, the starting point for rewarded shopping on mobile, today announced the findings of its Millennial Shopping Report, offering valuable tips and tricks for consumers heading into the holiday season. The popular shopping app is releasing the new data to kick off its first-ever "Ibotta Days" pre-holiday event, and to mark a milestone moment: $250 million in cumulative cash rewards to its users.

For a limited time starting November 3, Ibotta will increase user rewards by up to 20 percent on all redeemed purchases made through partners in its recently expanded Mobile Marketplace, which includes popular brands such as Houzz,, Nike, Postmates,, Ulta and more.

"Shoppers spent more than $12 billion via mobile devices during the 2016 holiday shopping season, and we want to help them stretch their budgets further this year," said Bryan Leach, Founder and CEO of Ibotta. "Through our first-ever 'Ibotta Days' event, shoppers can more than double their cash-back earnings on gifts, food, drinks and more, well ahead of Black Friday." …[read the full article at]