Millennials are the largest and the most unique American generation ever. It is general knowledge that millennials are confident, self-expressive, liberal, upbeat, and open to change. We have also come to discover that these category of the population tend to detach themselves from honored institutions like political parties and religion. Maybe this is in part due to the fact that the millennials are the most educated, tech savvy, and diverse generation in the American history.
In fact, many studies have shown that millennials don’t spend their money on the kind of things their parents and grandparents do. A 2014 Time report indicated that millennials spend less money on things like health insurance, wedding, homes, investments, pay TV, e.t.c.
The question then is what do this category of people spend their money on. I recently had an encounter with Daniel Branch, the CEO of Slim’s E-juice. In the course of our discussion we came out with about 30 things that Millennials disproportionately spend more money on than the baby boomers.
I will be discussing five of these below:
1. Organic Food
Millennials are more concerned about purpose in all they do. Even though…[read the full article at www.huffingtonpost.com]