Millennials shop more frequently at brick and mortar, but spend more money when shopping online, according to Checkout TrackingSM, the receipt mining service from global information company, The NPD Group, Inc. Amazon and Target were among the nine major online retailers recognized by NPD at the recently held Shoptalk conference as Millennial Magnets for the connection they made with Millennial shoppers in 2016.
Amazon was recognized as having the largest overall e-commerce penetration* among Millennial buyers in 2016, based on NPD’s Checkout Tracking information. Target was identified as having the top increase in e-commerce penetration among Millennial buyers of all general merchandise retailers in 2016. The remaining retailers, which spanned a variety of industries, were recognized for having notable increases in e-commerce Millennial penetration, within their respective industries, compared to 2015.
- Nike (Footwear)
- Best Buy (Consumer Electronics)
- Jet.com (Health/Beauty)
- Toys R Us (Toys)
- Wayfair.com (Textiles)
- Walmart (Housewares)
- ASOS (Apparel)