If there's one thing we know about millennials, it's that they always have a finger on the pulse of the next big technology trend. From the Apple Watch to hoverboards to 3D printers - they follow the latest and greatest.
As the largest living generation in the nation, they have become society's leading influencers. Known as "alpha-influencers," it's common for millennials to turn to their social circles for guidance regarding purchasing decisions. They often do this through social media, consuming and responding to information on these channels more frequently than ever before. Through these platforms, their likes and dislikes can be shared with a vast network, often hundreds or thousands of people who are actually listening and basing their purchase choices from peer recommendations and reviews.
Brands of all kinds - including hotels - have recognized the necessity for attracting millennials as customers and are trying every possible angle for success in their marketing campaigns. What they've found is millennials are most comfortable accessing resources and managing their lives through their mobile devices. That's why mobile key apps, like OpenKey, make the cut when it comes to acquiring and maintaining the coveted millennial loyalty.
Statistics show that millennials spend more on travel than any other group - in fact, the United Nations reports that 200,000 million millennial tourists generate more than $180 billion in annual tourism revenue.
According to an infographic from HospitalityNet.org, nearly half book their entire trip using apps. Time is incredibly valuable, and millennial want ease and convenience - they don't want to wait in line at the front desk…[read the full article at www.dallasnews.com]