marketing resources for startups

Search Engine Optimization + Marketing (SEO/SEM)

Ensuring high-quality search engine optimization (SEO) is essential to making sure a brand is visible to buyers on that coveted first (or second) page of organic search results (below those ads you see up top of nearly every single Google search).

This takes time to develop over many months once your web presence is launched, in order to build both your domain authority ranking, as well as raise your positions in the focus keyword phrases we’re after.

Search engine marketing (SEM) is more the marketing and advertising piece of working towards getting in front of people fast when they’re looking for what your company or startup offers, even if they’ve never heard of it (yet). A pay-per-click (PPC) campaign can be created and stood up in a few days, and you can begin reaching people searching in your market extremely quickly through this approach.

An easy way to think about it all is this: SEO is the long-game, SEM is the short-game.

We consider the strategy when it comes to SEO and SEM to be highly critical to the success of any startup launching into market, or any existing brand with some content in place wanting to raise their paid and organic rankings. If you’re not marketing and advertising in Google, or Bing, you should almost certainly rethink that. Search engines are a highly potent marketing space because they are active channels, where social media and many other advertising channels are much more passive (people aren’t necessarily looking for something).

Elevating your brand in search engines is no easy, simple, or quick feat on the organic side for sure, but is a key part of a strong, holistic marketing mix no matter what age your brand is. 

Whether you run a startup or a company with brand recognition, SEO/SEM marketing will determine whether or not sales are made or missed. Many marketing firms overlook this crucial step to brand awareness while choosing to focus on other aspects of marketing instead. 

When you partner with HypeLife Brands, we don’t believe that each aspect of marketing should be treated separately, or in silos. We believe that every piece works together like instruments in a symphony. Strong marketing is not a trumpet solo, its a combination of many different tactics (instruments) at play, working in concert together. 

Our marketing success (while relative to each brand’s stage in its lifecycle and ultimate end-game) comes from using each piece of data collected, the brand strategy developed, the defined understanding of your unique buying tribes, the marketing messaging approach, and so on — as building blocks to lead us to the best keywords to target for your brand. 

By using analytics, market research, historical search volume data, and more, we can determine exactly how to use SEO to make sure your company is found, and SEEN.