marketing resources for startups

Content Strategy Development

Developing a goal, zeroing in on your target audiences + unique buying tribes, and scoping out competitors are all components to forming a strong content strategy for marketing a startup or lifestyle brand.

Digging deep and discovering what makes your company better than the rest opens the doors to a customer base that ACTUALLY buys. While many people can be exposed to an ad, buyers are people that NEED a solution. When you expose buyers to your content, you’ll notice the difference immediately.

At HypeLife, we work WITH you first to narrow down and fully define what sets your brand above the rest (and here's a hint: it doesn't start with WHAT your company does or offers), as a part of our VISION Phase

Then we utilize this information to determine:

  • Who your realistic target markets are
  • Who they're tribally integrated with
  • What your real potential buyers are searching for
  • How we can SEO optimize for that
  • Competitor analysis (both known and unknown), and
  • The best advertising & media platforms for your brand.
You'll be involved in every step of this stage of our brand and marketing development methodology, without the burden of having to figure it all out on your own. As always, you'll know what we’re thinking, why we're thinking it, and how it will succeed. 

After a powerful content strategy is planned and developed, we then execute it for your brand. As we roll forward together, our daily, weekly, and monthly data analytics monitoring will track our strategy’s progress.

Truly, you’ll be amazed at what we can do with a little information and strategic planning from our senior team here at HypeLife Brands. When you partner with us to create or improve your content strategy, you’re getting more than just marketing, you’re getting marketing that WORKS.