In our ongoing discussions with startup founders and visionary entrepreneurs, we get asked a lot of great questions. We've done our best to collect the most helpful questions, and answers, below for your enjoyment and enrichment.
Remember: the path to building a successful startup business is never straight (but we do our best to light the way).
There is a 99.9% chance the answer here is "absolutely not."
Everyone has ideas, but very, very few actually execute.
Of the few that execute, even fewer are able to create a fundable, ROI-ready startup without a massive waste of their own small amount of capital, especially those who take the idea of "the lean startup" and "bootstrapping" to the extreme. (Yes, those are both good concepts to employ, but there can be severe limitations to growing your startup if taken to the extreme).
And if you are one of the lucky few who actually make it to the point where you're talking to a potential investor, and yet you have no "skin in the game" (you've not invested in your idea), then why would they invest in the idea, if you haven't invested in the idea?
No, fundraising absolutely cannot be delegated outside of the founder(s).
We know, it's freaking hard...yes, a ton of work, and there's no silver bullet, but YOU the Founder have to be the one to sell the idea, and what you've accomplished. If you can't, then no one else can either (assuming outside funding is necessary, and makes sense for your startup or new venture...it doesn't always need to be the end-game).
What we can do though is help prepare you for this, when the time is right, including pitch deck creation, forecast creation, go-to-market plan development, as well as be your support team as each and every curveball comes your way during this type of process, regardless of whether you're right and ready for venture capital, or need to find more of an "angel" style of investor.
For a deeper look at the "360 degrees of brand + marketing" terrain that we can cover for our startup clients from the earliest stages, take a look at the Our Services section of our website.
For sure! For startup founders and entrepreneurs just like you who might not yet be ready to engage a startup marketing company or agency like ours, we've compiled a handy list that you can find here: Resources for Startups.
This list of resources for startups will save you hours, maybe days, hunting for valuable resources and tools that you can utilize for your startup, including marketing resources, startup business insurance, startup telecom needs, affordable stock photography resources for startups, and more!
These are tools we literally use daily for our clients, and you can definitely find value here -- as well a few promotions -- that will help you get on your way towards building your startup's marketing machine.
We’re glad you asked! To paraphrase the Spring/Summer 2019 issue of culture mag Highsnobiety's preface ￼(penned by their ever-poetic Editor-in-Chief, Pete Williams)￼, HypeLife Brands is for anyone who challenges the old ways and seeks to build anew.
HypeLife is for those startup founders and visionaries looking to redefine the way we express ourselves as we learn how to do better and be better in the future, not just for the Millennial generation, but ultimately, for all.