If you want to see how much media factors into the lives of millennials, look no further than the latest Brand Intimacy Report.Source: www.adweek.com
If you want to see how much media factors into the lives of millennials, look no further than the latest Brand Intimacy Report.
Independent agency MBLM, which is just out with its 2017 report, said its ranking is the "largest study of brands based on emotions." And this year, 93-year-old Disney tops the list.
"Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel," said Mario Natarelli, MBLM's managing partner. "Disney is also a mainstay for young families."
MBLM said intimacy is "a new paradigm that leverages and strengthens the emotional bonds between a person and a brand." MBLM measures intimacy by combining a user's interaction with a brand with their emotional connection, then computes many other archetypes into an algorithm.