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Why millennials choose synthetic gems over diamonds

DECEMBER 07, 2016 Millennial Marketing Insight from HypeLife Brands: "Why millennials choose synthetic gems over diamonds"

Diamonds might not be a girl's best friend for much longer, as millennials are increasingly opting for synthetic gemstones crafted in laboratories.
Source: As the old song goes, "Diamonds are a girl's best friend." But these days, they're actually something more and more young women are willing to live without.

For Nathan Foster, proposing to the love of his life, Samantha, was a precious moment he'll never forget. It was a perfect spring day in North Carolina, with their 1-year-old, Landen, nearby and a beautiful, sparkling engagement ring.

"It was just a really, really cool experience in general, but then when she saw the ring, it just sent it right up over the top," said Foster.

The couple says the eye-catching, brilliant stone represents more than just their love for each other, but also their desire to give back. Instead of natural diamond mined from the earth, Nathan and Samantha decided to go with moissanite, a gemstone created in a lab.

"We're actually a product of Cree," said Suzanne Miglucci, CEO of Charles & Colvard, a North Carolina supplier of moissanite and major manufacturer of the gemstone.
The International Gem & Jewelry Show is taking place at the NRG Center this weekend.
"Cree is the global leader in manufacturing of silicon carbide. It just so happens silicon carbide helps them make products for light bulbs and it helps us make moissanite," Miglucci said.

Since 1995, Charles & Colvard has been supplying the world with moissanite that's sold mainly online and, thanks to millennials like Nathan and Samantha, is cutting into diamond industry profits.

"We're doing something to help the planet, we're doing something to help other people," said Foster.

He purchased Samantha's ring from the website, which sells moissanite and what they call "conflict-free diamonds." When you buy one of their rings, their partners drill a water well for a village in a developing country…[read the full article at]

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