HypeLife Brands is led by Founder and Principal, Curt Cuscino, who started the agency over sixteen years ago in 2001. Since its inception, the team at HypeLife has consistently employed a highly progressive approach to creating powerful, engaging brands in the ever-changing, ever-expanding realm of brand and marketing.
His team's ability to navigate and master change quickly for HypeLife’s select roster of clients — a necessity in the digital age — helps set HypeLife apart, being far more nimble and quick-adapting than many of its larger (and thus slower-moving) agency competitors. This unique agility makes HypeLife a highly valuable asset for the brands that engage us: those who are truly ready to elevate their brand to the next level.
Not unlike his agency as a whole, Curt is, and always has been, a bonafide cultural sponge. For decades, his passion for culture has helped him remained in-tune with both above- and underground trends in pop culture, music, film, social media, branding, marketing and technology. He has worked tirelessly to cultivate that same attention to culture within his agency, building a life where interests and industry intersect. For Curt, his team’s work and his passion overlap daily in pursuit of the next big thing for HypeLife's clients.
Because of the key role HypeLife Brands plays for its clients, HypeLife's collective eye is always on the future, and at the forefront of that Vision is Curt, channeling one-of-a-kind experiences and knowledge to fuel his brand strategy, creative, and technology teams, all while constantly educating clients in the "landscape of Brand".
Outside of his day-to-day running HypeLife, Curt is also a speaker, father, husband, audiophile, technophile, music producer, DJ and host + creator of the nationally-syndicated, weekly radio mixshow FutureSound
, which as you may have guessed by now, airs to primarily a millennial listener base on college campuses across the U.S. Since we know you're curious, you can subscribe to the free iTunes Podcast
, or on Google Play
, to hear past episodes of the show.