Let’s get this out of the way from the top: Yes, it was certainly helpful that our Founder & CEO, Curt Cuscino
, is a successful Music Producer, DJ, and nationally-syndicated radio show host in his own right, with a nationally-syndicated radio show reaching over 1 million FM listeners + podcast-land downloads in over 100 countries each week
. Having leadership that's an independent artist-meets-specalist in navigating a complicated and evolving marketing space for well over 20 years definitely helps.
With that said...
Aligning with a brand whose WHY centers on helping independent artists and musicians worldwide, and the fans who support them… Yes, please.
In fact, in talking with HUDL Music founder, La'shion Robinson, it seems the love-at-first-sight vibe was mutual. “I’ve had the idea in my head for HUDL Music since the first time I set foot in the studio to record a track, so I had a pretty good idea of the brand I wanted to build,” says Robinson.
“The HypeLife team immediately grasped the Vision I’d honed over the years, and given their built-in music IQ, they even gave ideas to elevate it in our first meeting — before making a commitment of work.”
It’s a big responsibility to bring a man’s lifelong vision to fruition, but we were thrilled at the opportunity. Some things we absolutely HAD to nail:
- Brand Naming
- The Vibe
- The WHY
- The Message
- The Tone
- The Look
- The Tech
- The Launch
Much coffee -- and locally-distilled bourbon, but you didn't hear that from us -- was had.
Like every great collaboration, the result is bits and pieces of everyone involved (HypeLife's 14-person senior team), working together in perfect harmony. And hopefully, with a little luck and a lot of strategy, a Visionary can manifest his vision.
believes that the fiercely independent are the future of music, and the brand’s centralized approach to what’s in place now, and what’s to come, will help artists better focus on what they got into music for in the first place — that ability to freely create — while utilizing HUDL Music to help them reach a worldwide audience, market themselves more easily & effortlessly, share new music, collaborate, and much more.
Because, together, we are stronger…and HUDL Music is the new rising tide, created to lift all boats.
6.5%+ Avg. Month-Over-Month User Growth
Through a highly-tuned, multi-channel startup marketing and measured advertising approach, we've achieved significant -- and consistent -- monthly userbase growth. In just the past six months, HUDL Music has seen a very strong upward growth trend of nearly 10% month-over-month for over 12 months, and counting.
From 0 to 62k+ Social Media Follower Base Growth
"Came from the bottom now we here" - Drake // By building a strong brand and brand strategy from ground zero, coupled with developing and executing fearless marketing messaging for this startup, we've helped HUDL Music achieve a social media following of 59,000+ followers across Twitter, Facebook, Instagram, and YouTube to date (and counting) in less than a year.
Venture Capital is Watching
Thanks to the sum of all parts we've built from the ground-up, and a strong tech backbone helping this growing global music community continue to expand, the brand is now in discussions with multiple potential investors for its Seed Round. The future is ultra-bright for this startup client, and we couldn't be more excited about the possibilities. For now, it's onward and upward, as always.