marketing resources for startups

Brand Strategy Development

Your Brand is not your logo.

It's not your website, or name, or product.

It's something much, much bigger and intangible.

Your brand is how people feel about your company or startup...what they would say about your company when you're NOT in the room.

A successful Brand Strategy takes the combined intangibles that make your company and offering unique, and creates a plan that addresses consumer needs, competition, and emotion — all based on one vitally important concept: Why your brand exists in the first place.