marketing resources for startups

RESOURCES for Startups

Looking for startup marketing resources because you're in bootstrap-mode and not quite ready to engage a specialized brand development + startup marketing agency like ours? No problem!

For you — the Startup Founder, the Visionary, the Entrepreneur — we've put together this handy list of awesome marketing tools and resources that we recommend you check out.

We not only recommend them, we stand behind them (many of them we use here in our day-to-day).

HypeLife loves ya baby, we got your back.

Personizely - Supercharge your Shopify Ecommerce Store

While our clients needs in the digital & ecommerce department are often very specific (a custom digital platform is necessary 99% of the time), we know many startup founders are bootstrapping in the early days and using off-the-shelf e-commerce products like Shopify to get started.

If this describes you, Personizely is something you'll want to check out. 

Personizely helps you easily collect shoppers' contact info (even if they don't purchase), promote limited time offers, and decrease cart abandonment rate using exit intent popups, recommended item cross-selling, upselling, plus remarketing opportunities galore. Additionally, there's many deep integrations available with MailChimp, WordPress, Shopify, Shopify Plus, Sendgrid, and beyond that can help you build customer traction + loyalty at every step of your funnel.

And with easy-to-install widgets, you don't have to be a coding wizard to put it to work for you.

Learn more by checking out Personizely right here.

ProveSource - Create Social Proof Marketing for Your New Business/Startup (while sleeping)

Social proof baby! ProveSource is an amazing (and very affordable) tool for letting users know how much buzz, and activity, your website generates (which is often tough to see, especially for e-commerce sites).

Got $50k/month in sales, or $500k/month? AWESOME, let people know via these beautiful notifications that will appear during your users' entire site experience, without getting in the way of their customer experience. Just getting started on building up your web traffic and working towards your first sale? Fear not, this tool is great for your new business/startup too.

It is super easy to setup and can start working for your brand immediately.

Click here to give their free trial a run and put this to work for you (yes, even while you're sleeping).

Slidebean - Startup Pitch Deck Creation Made Simple

Marketing your startup to investors? Look no further than Slidebean when it comes to designing your initial Pitch Deck for your Startup.

is a super easy-to-use tool for creating Web and Mobile-Friendly Startup PItch Decks. Their website also includes great examples and samples of early decks from the likes of WeWork, Uber, Snapchat and more (plus SllideBean's YouTube channel has tons of great resources as well for startups).

Check it out today and give it a spin!

AppSumo - Tools for Startups, at a Fraction of the Price

The Short Version: AppSumo has tons of great tools for all aspects of early stage startups and companies bootstrapping their way along.

Looking for some easy tools to start marketing your startup? Need some initial ideas on branding your startup? Need a chat tool for your website that won't cost you an arm-and-a-leg on monthly fees? AppSumo more than likely has what you need, along with excellent white papers and training courses.

AppSumo is filled with many startup resources, and while many are in their early stages too just like you, there's plenty of opportunities here to try them out while getting lifetime memberships for being a flagship subscriber at a fraction of the normal cost.

Learn more about some great tools — from analytics to forecasting to automations and beyond — at

CrowdFire - Social Media Management, Simplified

Crowdfire is a social media management platform used by brands, businesses, startups, and individuals all over the world to help drive social media engagement and growth.

They've packed in tons of features, ranging from content publishing, rss feed pulls, content curation functions, andy beyond, all in one place at a competitive price, with scalable options for your growing social media marketing arsenal.

Crowdfire is fairly intuitive to understand, can help you save a lot of time, and has a host of features in a single place. It is a great tool to grow and manage your social accounts, even if you're starting from ground zero.

Try it out today right here.

Startup Business Insurance by Hiscox

Early on in the life of any business startup, you'll find yourself with the need for Professional Small Business Insurance of some kind, and/or Errors & Omissions coverage (also known as E&O).

Hiscox caters to businesses of all shapes and sizes, even those startups just launching into the world without any revenue to speak of, and we highly recommend them to anyone (even our own clients).

You can get your options, quotes, and register for startup insurance coverage online at their website with ease.

Check out Hiscox for your startup's insurance needs and learn more right here.

Text Marketing from SlickText

Since no one wants to answer a number they don't know—many of our clients' customers simply won't—there's the super slick Text Marketing service, SlickText.

With SlickText, you can easily put your brand's marketing message in the hands of the people you want to target. In fact, customers respond quicker to SMS messaging than any other form of marketing communication. 

After all, your marketing message can't be effective if no one sees it. We trust SlickText to deliver every single word because they use the highest quality North American messaging routes to ensure delivery. 

For us—and for our clients—quality matters. And SlickText is one of the highest quality text marketing services out there.

Find out for yourself
and get 15% OFF YOUR FIRST MONTH with promo code HYPELIFE.

Grasshopper - The Best Digital-Forward, Phone Setup for Startups, Hands Down

Need an 800 number setup quickly and pain-free? Need to have multiple extensions available for your growing team at your startup? Want your old-school clients sending in faxes still to generate a PDF to your email? Grasshopper is the paper-and-pain-free answer.

Grasshopper is easy for the tech-savvy (and non tech-savvy) entrepreneur to setup. It's also super affordable, so you don't have to buy one of those old, clunky, and pricey PBX phone systems (we know, that's the last thing you want cluttering up your office).

Try it out for seven days for free too as there's lots of other cool features...most likely, it'll become The Jam when it comes to getting your professional, nimble telecommunication setup rolling for the modern era and your soon-to-be awesome startup (without everyone having to listen to those espresso machines whirring in the background).

Trying Grasshopper is easy, so start here, and thank us later. ;-)

Check back often as more startup marketing tools and resources are being added regularly!