Our services for startups and challenger brands go both deep and wide for your brand development and marketing needs.
It’s not just about content strategy, or lead generation, or award-winning UI UX design, marketing campaigns, social media marketing, inbound marketing, creating a great looking website utilizing amazing creative & web design, fine tuning your search engine optimization (SEO), content marketing, or producing a sweet promo video.
We could go on, but you get the idea.
To put it simply: All of those tactics and elements matter in their own right. But building successful, new companies from the ground up takes time, lots of work and heavy lifting, and all of these elements working in concert together. Any one or two or three of the above simply won’t matter if done alone. It’s the sum of the parts that makes a strong brand, and a strong company built for the long haul.
And yes, this applies whether you or your new business are based in Los Angeles, New York, San Francisco, Tokyo, or Hoboken (no offense to Hoboken).
Brand
development
The first, most critical stage of building a startup that's market-ready is Brand Development.
Our brand development methodology puts strong emphasis on laying solid groundwork in the form of a clear brand strategy and Vision for the brand. This includes lots of planning, and powerfully-tuned messaging, first and foremost.
But that's just the tip of the iceberg.
Below is an overview of the key focus areas our agency works alongside our Visionary clients (startup founders, entrepreneurs, and/or CEOs like you) to create, when it comes to the Brand Development stage of building any new startup business.
- Brand Strategy Development
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Founder/Executive Coaching
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Deep Competitor Analysis & Monitoring
- Digital Strategy
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Creative + Look-and-Feel
- Messaging Development
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Brand + Product Naming
- Tagline Development
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Branding + Brand Identity System
- Digital: User Experience Design (UX)
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Digital: Custom, Responsive / Mobile-Friendly Website Creation
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Digital: E-Commerce
- Custom Content Management Systems
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Digital: Mobile App Development
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Photography (Lifestyle / Product / Events)
- Motion Video Production
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Print Collateral
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Branded Apparel
Marketing
While the marketing universe is constantly expanding, here's a summary of the terrain and channels we manage for our clients when we flip into marketing mode (like Voltron), once the startup is built and ready for takeoff.
- Marketing & Advertising Strategy Development
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marTech Stack Audit
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Marketing Plan Development
- Lead + Demand Generation
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CRM Setup + Digital/Web Integration
- Content Strategy Development
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Email Marketing + Automations
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Text/SMS Message Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
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Location-Based Marketing
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Guerilla Marketing
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Public Relations (PR)
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Local Area Network Activation
ADVERTISING
Once powerful marketing messaging, a go-to-market plan, and a strong connection to WHY is in place, Advertising becomes the powerful bullhorn used to spread your new brand's message to the world. The amount of eyeballs, hearts, and minds you can reach is determined by the size of your Advertising and Media Budget, which informs the velocity of growth that is possible.
Without these critical components in place and working in concert together, your new startup business runs the risk of a customer acquisition cost that is extremely high, or even unsustainable, when it comes time to scale and monetize efficiently and effectively.
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Media Buying
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Advertising Campaign Development
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PPC (Pay-Per-Click) Campaign Management
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Connected TV / OTT Advertising
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Facebook Advertising
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Instagram Advertising
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YouTube Advertising
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Twitter/X Advertising
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LinkedIn Advertising
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Native / Native Programmatic Advertising
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Out-of-House Advertising (Billboards, Bus Wraps, Outdoor Display, etc.)
STARTUP FUNDING
PREPARATION & SUPPORT
In the end, investors don't just want to hear how great your Big Idea will be, given more funding, they want to see that it's already working, and ideally, how well it's monetizing.
When it comes time to raise external capital outside of your own -- if this is part of your endgame (it isn't for everyone) -- we work alongside our clients to help them get prepared, creating all the necessary assets to go into the world and start connecting with potential startup investors.
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Executive Summary Creation
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Available Market Analysis
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Cashflow Forecast Development
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Pitch Deck Design