marketing resources for startups

Social Media Marketing

Social media is a much bigger platform than it was even just 10 years ago.

While social media really wasn’t even “a thing” when HypeLife Brands was started 20+ years ago in 2001 by our Founder & CEO Curt Cuscino, nowadays social media is woven into nearly 83% of all digital marketing efforts.

Connecting with buyers who are stuck in a death scroll is no easy feat. Creating an ad that speaks directly to your target audience is a key to successful social media marketing, and so is building a compelling brand, creating original content, and manifesting that through your posting strategy. The two go hand-in-hand when it comes with how best to tackle social media marketing for your brand or startup.

Instead of focusing on generalized marketing tactics and outdated strategies here at HypeLife, we tailor our social media marketing specifically to your unique buying tribes' way of being (this concept is a bit larger than just the “target audiences” concept of yesteryear, because Millennaisl). Contact us, we'll explain it.

Research shows that people respond more when they feel an ad or post is speaking directly to them. If you can create that energy, it can be enough to pull them out of the death scroll and feel "seen" for once.

Effective social media marketing helps you connect with your customers or potential clients on an emotional level, not just a surface level. By drawing them into a lifestyle that your brand portrays and that is deeply connected with your brand's WHY, this allows your potential customers, clients, and brand advocates to resonate with the vibes you're putting out and want to draw closer -- they can SEE themselves in your story.

After all, the point of marketing is to bring people from CURIOUS, to INTERESTED, to WANTING, right?

While social media marketing is a very complex topic, and much more than "just posting something on Instagram" than you think, we want your customers and potential clients to feel an emotional connection to your brand. That is done through developing a brand strategy that is connected with Why, and creating messaging that communicates that (yes, both words AND pictures).

Bridging the gap between sales and emotions is part of what we do at HypeLife Brands. Your social media marketing, when done well, will be your voice reaching straight through the screen to your buyers.