San Diego, California (B2C)


Launched November 2018, GoodFetch is an insurTech startup finally solving the cumbersome problem of spending hours upon hours comparison shopping for auto, renters, and home insurance online.

Rather than wasting tons of time filling out form after form on carriers' sites just to get a single quote, or worse, getting caught in lead aggregator sites (and then receiving inaccurate quotes and tons of annoying sales calls + spam because your personal info was just sold off to numerous insurance agencies buying "leads"), GoodFetch provides a free, easy, one-stop solution to all of this hassle.

And while yes, GoodFetch is disrupting the insurance space towards positive change, it is not only designed to help consumers, but also to help insurance carriers and the independent insurance agencies that represent them too.

How is that possible you ask?

In short, GoodFetch is built on a unique business model that provides a new, modern, Millennial-tuned marketing channel that enables carriers (old AND new) to now reach a very elusive, massive group of potential customers they weren't getting to effectively before.

Truly, the business model is a WIN-WIN-WIN proposition...the rising tide to lift all boats, all the while making peoples' lives simply easier.

Now that's a win we'll take any day.

GoodFetch is now live for all California residents, with a multi-state expansion planned for 2019 following completion of the brand's Seed Round capital raise.

Check it out for yourself at

OUR ROLE: Agency of Record

GoodFetch on: CRUNCHBASE | Pitchbook | AngelList

Less than 10% Abandon Rate In the first 60 days after launch, we've reached an optimized user experience, dropping abandonment rate to under 10%
500%+ Social Media Growth Across all active social media channels, we're seeing month over month growth of over 500% on average per channel
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Harvey kong goodfetch insurance marketing 352x352
Harvey Kong, Co-Founder
"From day one with HypeLife, the scope of engagement has been very clear. "Professional" sums it up in one word, to say the least.

As we embarked on building our startup from ground zero, engaging HypeLife from the beginning helped us not only in putting together both the backend and frontend of the technology side for GoodFetch, but also in building a strong, compelling brand identity.

By engaging HypeLife for the full package, their team has delivered on both ends of what was needed, and all the details required in-between.

I'm highly confident in recommending their team as well-qualified to do the same for other businesses and startups."

Terrain We’ve Covered as Agency of Record


  • Brand Strategy Development
  • Founder/Executive Coaching
  • Digital Strategy
  • Creative + Look-and-Feel
  • Messaging Development
  • Brand + Product Naming
  • Tagline Development
  • Branding + Brand Identity System
  • Digital: User Experience Design (UX)
  • Digital: Custom, Responsive / Mobile-Friendly Website Creation
  • Digital: Custom Content Management Systems
  • Motion Video Production
  • Print Collateral

  • Marketing & Advertising Strategy Development
  • Content Strategy Development
  • Email Marketing + Automations
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Local Area Network Activation

  • Media Buying
  • Advertising Campaign Development
  • PPC (Pay-Per-Click) Campaign Management
  • Native / Native Programmatic Advertising
  • Connected TV / OTT Advertising

  • Deep Competitor Analysis
  • Available Market Analysis
  • Cashflow Forecast Development
  • Pitch Deck Design
  • Key Team Members on this Client Account

    GoodFetch - San Diego, California
    Meet GoodFetch