Since then, her work has focused on the HypeLife-endorsed concepts of designing for the user and exploring The Why, backed by Niki’s unique scientific knowledge of human behavior. Put another way: In order to learn how to design for humans, we must first understand humans. In fact, prior to graduation, Niki considered herself a social butterfly who spent much of her after-hours time working in the Comparative Cognition Lab—as most social butterflies are known to do.
As a multi-faceted artist, Niki also loves to create. Exploring multiple media types and forms of expression, she discovered a secondary passion in dance, and began honing her craft during her freshman year. As a born-leader, it won’t surprise you to learn she co-founded an urban choreography + dance team that has grown to now 70+ members and performs in San Diego, Los Angeles, Santa Cruz and Las Vegas.
CLIENT
EXPERIENCE
LASIO Professional Haircare
"When I found HypeLife, I had an instant feeling of “This could be the agency for us” the moment I came across their website. Everything spoke to my company needs...where we're at now, and how we need to grow and evolve."
Nadine Ramos, Founder & CEO LASIO Professional Haircare
HUDL Music
"I was drawn to HypeLife for exactly that reason—their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for HUDL Music since the first time I set foot in the studio to record a track. And like I said earlier, I’m always planning, always preparing. So I had a pretty good idea of the brand I wanted to build. "
La'Shion Robinson Founder & CEO, HUDL Music
GoodFetch
"From day one with HypeLife, the scope of engagement has been very clear. Professional sums it up in one word, to say the least."
Harvey Kong, Co-Founder GoodFetch
