Since then, her work has focused on the HypeLife-endorsed concepts of designing for the user and exploring The Why, backed by Niki’s unique scientific knowledge of human behavior. Put another way: In order to learn how to design for humans, we must first understand humans. In fact, prior to graduation, Niki considered herself a social butterfly who spent much of her after-hours time working in the Comparative Cognition Lab—as most social butterflies are known to do.
As a multi-faceted artist, Niki also loves to create. Exploring multiple media types and forms of expression, she discovered a secondary passion in dance, and began honing her craft during her freshman year. As a born-leader, it won’t surprise you to learn she co-founded an urban choreography + dance team that has grown to now 70+ members and performs in San Diego, Los Angeles, Santa Cruz and Las Vegas.
CLIENT
EXPERIENCE
GoodFetch
"From day one with HypeLife, the scope of engagement has been very clear. Professional sums it up in one word, to say the least."
Harvey Kong, Co-Founder GoodFetch
HUDL MUSIC (Rebranded to UNIFI Music in 2024)
"I was drawn to HypeLife for exactly that reason—their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for UNIFI Music since the first time I set foot in the studio to record a track. And like I said earlier, I’m always planning, always preparing. So I had a pretty good idea of the brand I wanted to build. "
La'Shion Robinson Founder & CEO, UNIFI Music
LASIO Professional Haircare
"When I found HypeLife, I had an instant feeling of “This could be the agency for us” the moment I came across their website. Everything spoke to my company needs...where we're at now, and how we need to grow and evolve."
Nadine Ramos, Founder & CEO LASIO Professional Haircare
