hype 1 | hip | informal
noun an elaborate or intensive approach to promotion
verb [with object] to promote or publicize (a product or idea) intensively
For us, and our clients — Entrepreneurs, Early Stage Startup Founders, Challenger Brand CEOs, and the like — building, launching, and growing strong, B2C/D2C lifestyle brands means staying on top of (and ahead of) the latest trends in brand strategy, marketing & advertising, digital/tech, social media, and what works when it comes to Millennial culture.
It’s an ever-changing, and ever-challenging terrain, to say the least. And it’s a lot to keep up with, but we love the challenge.
What really lights our fire is maintaining an environment of uninhibited creativity and “ZAG-style” strategic thinking.
Because that’s the only way we can create the kinds of radical transformations and disruptive startups our clients have come to expect from our senior team.
They want to tell their stories. We want to bring their brands to life. It’s a daily process that takes teamwork and inspiration.