hype 1 | hip | informal

noun     an elaborate or intensive approach to promotion

verb [with object]      to promote or publicize (a product or idea) intensively

For us, and our clients — Entrepreneurs, Early Stage Startup Founders, Challenger Brand CEOs, and the like — building, launching, and growing strong, B2C/D2C lifestyle brands means staying on top of (and ahead of) the latest trends in brand strategy, marketing & advertising, digital/tech, social media, and what works when it comes to Millennial culture.

It’s an ever-changing, and ever-challenging terrain, to say the least. And it’s a lot to keep up with, but we love the challenge.

What really lights our fire is maintaining an environment of uninhibited creativity and “ZAG-style” strategic thinking.


Because that’s the only way we can create the kinds of radical transformations and disruptive startups our clients have come to expect from our senior team.

They want to tell their stories. We want to bring their brands to life. It’s a daily process that takes teamwork and inspiration.

Learn a little more about what makes us tick by meeting our Founder & CEO, Curt Cuscino.


Do you have a brand or one in the making? If you recognize the power and potential in today’s millennials and want to impact tomorrow’s leaders then you’ve probably made it your mission to build them up. You seek to entertain, educate and inspire. You want to enhance their lifestyles, and even guide their lives.

Get in Touch with Your Next Favorite Marketing Agency, Let’s Chat!
The strongest brands have a life of their own.

If you seek to connect with Millennials in a revolutionary way, you need to define that life for your brand. Take this brief quiz to determine where you are, and you’ll take the first step in revealing where your brand could go.

Get in Touch with Your Next Favorite Marketing Agency, Let’s Chat!