Curt Cuscino is the Founder & CEO of HypeLife Brands, a progressive brand development & marketing agency helping disruptive B2C lifestyle startups engage the Millennial Generation.
Since HypeLife Brands’ inception in 2001, Curt’s team at HypeLife has consistently employed a highly progressive approach to creating powerful, engaging brands and fundable startups in the ever-changing “universe of brand,” while employing a heavy focus on precision marketing, keenly focused on building customer traction and long-term ROI.
Curt is a brand & marketing guru in his own right, as well as a thought leader when it comes to the challenges of future-proofing brands & early-stage startups to fully harness the power within the Millennial Generation through effective Millennial Marketing. He has been featured on a number of radio shows, and was recently interviewed by NPR on the subject for a national Marketplace feature on Millennials, Retail, and the Future of Everything.
“People obsess over sports, royal weddings, etc., because they want to be part of an adventure…I’ve built my own, and helped many other entrepreneurs build theirs.”
Curt is, and always has been, a bonafide cultural sponge. As a child of the 80s, for decades his passion for culture has helped him remained in-tune with both above- and underground trends in pop culture, music, film, social media, branding, marketing and technology. He has worked tirelessly to cultivate that same attention to culture within his agency, building a life where interests and industry intersect. For Curt, his team’s work and his passion overlap daily in pursuit of the next big thing for HypeLife’s clients.
Because of the key strategic role HypeLife Brands plays in its clients’ growth, HypeLife’s collective eye is always on the future, and at the forefront of that Vision is Curt, channeling one-of-a-kind experiences and knowledge to fuel his brand strategy, creative, and technology teams, all while constantly educating clients in the constantly-evolving “ecosystem of Brand”.
Outside of his day-to-day running HypeLife, Curt is also a startup advisor at Cal State-Fullerton’s Irvine Incubator, and a speaker, father, husband, audiophile, technophile, music producer, DJ and host + creator of the nationally-syndicated, weekly radio specialty show Future/Sound. As you may have guessed, the mixshow airs to primarily a Millennial listener-base on college campuses across the U.S.
Since we know you’re curious, learn more about what we’ve accomplished so far here on our case study, or just listen by subscribing to the free iTunes Podcast, or Google Podcasts, to hear past episodes of the show.
“When I found HypeLife, I had an instant feeling of this could be the agency for us” the moment I came across their website. Everything spoke to my company needs…where we’re at now, and how we need to grow and evolve.”
NADINE RAMOS, FOUNDER & CEO LASIO PROFESSIONAL HAIRCARE
“Where do I start? Hands down, best in class in EVERY way. I met Curt through a friend and little did I know it would be the start of something special. We instantly clicked when it came to business and marketing. He understands the goals and perhaps more importantly as a business owner, he helps YOU understand the goals. Education is an important thing and he’s patient about it. His human first approach is logical, effective and simple.”
SIEF KHAFAGI, PARTNER TECHVESTOR
“I was drawn to HypeLife for exactly that reason— their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for HUDL Music since the first time I set foot in the studio to record a track.”
LA’SHION ROBINSON FOUNDER & CEO, HUDL MUSIC
Led and managed the HypeLife team through a full-scale, international B2B rebrand for the largest privately-held global logistics company in the USA, Phoenix International (headquartered in Chicago, 1800+ employees worldwide).
Four years later (2012) — as HypeLife’s AOR work with Phoenix continued, on both internal and external initiatives & programs — the company sold for $635M to its next largest competitor (Source: Reuters).
Curt is a regular speaker and a Startup Advisor/Mentor at Cal State-Fullerton’s Startup Incubator in Irvine, California.
Led HypeLife’s 360-degree brand development + marketing team for a Kansas City streetwear startup, garnering numerous direct co-signs and placements with a number of well-known music acts and athletes, including multi-platinum-selling band P.O.D., Kansas City Chiefs’ running back Jamaal Charles, and Tech N9ne’s right-hand hypeman at the time, Kutt Calhoun.
Featured in a 2017 NPR Marketplace interview on Millennials and the future state of retail.
Managed Creative, Digital, Branding and Marketing teams at HypeLife producing award-winning work that has been acknowledged numerous times over his 20+ year career, including awards from W3, AIGA, ADDYs, HOW Magazine, the International Davey Awards, and more.