Not a Total Makeover, But…
Founder Nadine Ramos brought her well-established NYC haircare brand LASIO to the HypeLife brand development salon in need of, well, not a makeover. A huge swatch of hair pros already love the brand's product suite.
But they needed something that would turn the heads of consumers on the West Coast, and they needed an arresting retail marketing strategy
for LASIO to cut into the haircare space from all sides.
Like an initial consultation with a fine-tuned stylist, Ramos knew HypeLife was the one in her first conversation with our fearless leader, Curt
. “It was his passion and knowledge, and the work he did researching a strategy for LASIO before I even signed the agreement,” Ramos says. “I knew right there that HypeLife was for us.”
There’s Beauty in the Details
Designed to elevate the life of today’s modern woman, the LASIO brand is already making a name for itself in Los Angeles and greater Southern California, and continues to find new West Coast opportunities, just four months into our work together.
But the big win? That’s the immediate boost in direct-to-consumer sales for their aftercare product line, increased Average Order Value for both the retail + salon pro sides of the business, and top-line revenue growth across the board already being realized.
It’s a layered strategy poised for short-term wins amid a long-term, global growth focus. In fact, the brand has already cut the number of visitors bouncing from the site to a staggering 10%.
In other words, people are liking what they see.