User Experience design — or more commonly, "UX" — has become a ubiquitous phrase to stand for all manner of designing online experiences and disciplines.

But at its core, it's both simple to define and critical to get right.

UX (User Experience Design) is the process of designing digital experiences that are aesthetically pleasing, easy to use, and provide value to the human on the other end of the internet who's actually interacting with your website or app. UX encompasses the creative and design approach taken to the psychology of how you want them to use what you've created, and the feeling you want to leave them with.
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Do you have a brand or one in the making? If you recognize the power and potential in today’s millennials and want to impact tomorrow’s leaders then you’ve probably made it your mission to build them up. You seek to entertain, educate and inspire. You want to enhance their lifestyles, and even guide their lives.

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The strongest brands have a life of their own.

If you seek to connect with Millennials in a revolutionary way, you need to define that life for your brand. Take this brief quiz to determine where you are, and you’ll take the first step in revealing where your brand could go.

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