BUT FIRST,
THE RESULTS
550+ Artisans & Indie Brands
curated & on-boarded within 6 months of launch
15,000+ Unique Products
from Artisans & Brands Worldwide
0 to 12,500+ Social Following
grown organically within just 6 months of launch
The BackStory
THE CHALLENGE:
PL: "Hi there, we're based in Houston, Texas and looking to create a totally unique, curated marketplace for indie artisans & makers worldwide. Does that sound like something you could help us with?"
HLB: "We'd love to!"
PL: "We're thinking modern, clean, sexy, super easy -- making shopping for unique, modern goods so much easier design-savvy customers and way more friendly to artisans & makers than Etsy."
HLB: "We like all all of that."
PL: "More than anything, we want uniqueness to rise to the top. Shoppers should be able to easily navigate among their favorite artisans in search of that unique, totally wow item you can't find anywhere else."
HLB: "Unique is good, maybe the best of things."
PL: "We don't have a name for it yet, but when can we start?"
HLB: "Already have."
THE SOLUTION:
We took the founders' vision and ran with it (at warpspeed). In just 8 months, we created the brand, built a community around it, and launched this unqiue startup to the world in 2014 and it's still going strong today. Take a look at the results at www.pinklion.com.
THE TERRAIN WE COVERED
AS AGENCY OF RECORD
BRAND
DEVELOPMENT
- Brand Strategy Development
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Founder/Executive Coaching
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Deep Competitor Analysis & Monitoring
- Digital Strategy
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Creative + Look-and-Feel
- Messaging Development
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Brand + Product Naming
- Tagline Development
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Branding + Brand Identity System
- Digital: User Experience Design (UX)
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Digital: E-Commerce
- Custom Content Management Systems
- Motion Video Production
MARKETING
- Marketing & Advertising Strategy Development
- Lead + Demand Generation
- Content Strategy Development
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Email Marketing + Automations
- Social Media Marketing
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Public Relations (PR)
ADVERTISING
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Media Buying
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Advertising Campaign Development
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PPC (Pay-Per-Click) Campaign Management
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Facebook Advertising
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Instagram Advertising
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Native / Native Programmatic Advertising
Recent Press & PR
KEY TEAM MEMBERS ON
THIS CLIENT ACCOUNT
Tina E.
Lead Creative
Jonathan B.
Lead Developer
Goldie C.
Social Strategist
Amy I.
Lead Creative
Mei X.
Senior Full-Stack Developer