marketing resources for startups

PinkLion
Houston, Texas (B2C + B2B)

THE BACKSTORY

THE CHALLENGE:
PL: "Hi there, we're based in Houston, Texas and looking to create a totally unique, curated marketplace for indie artisans & makers worldwide. Does that sound like something you could help us with?"

HLB: "We'd love to!"

PL: "We're thinking modern, clean, sexy, super easy -- making shopping for unique, modern goods so much easier design-savvy customers and way more friendly to artisans & makers than Etsy."

HLB: "We like all all of that."

PL: "More than anything, we want uniqueness to rise to the top. Shoppers should be able to easily navigate among their favorite artisans in search of that unique, totally wow item you can't find anywhere else."

HLB: "Unique is good, maybe the best of things."

PL: "We don't have a name for it yet, but when can we start?"

HLB: "Already have."
 

THE SOLUTION:
We took the founders' vision and ran with it (at warpspeed). In just 8 months, we created the brand, built a community around it, and launched this unqiue startup to the world in 2014 and it's still going strong today. Take a look at the results at www.pinklion.com.

THE RESULTS
550+ Artisans & Indie Brands curated & on-boarded within 6 months of launch
15,000+ Unique Products from Artisans & Brands Worldwide
0 to 12,500+ Social Following grown organically within just 6 months of launch
Recent Press
Take the next step and experience the HypeLife process in your brand

Terrain We’ve Covered as Agency of Record

BRAND DEVELOPMENT


  • Brand Strategy Development
  • Founder/Executive Coaching
  • Digital Strategy
  • Creative + Look-and-Feel
  • Messaging Development
  • Brand + Product Naming
  • Tagline Development
  • Branding + Brand Identity System
  • Digital: Custom Content Management Systems
  • Digital: E-Commerce
  • Motion Video Production
  • MARKETING


  • Marketing & Advertising Strategy Development
  • Content Strategy Development
  • Email Marketing + Automations
  • Social Media Marketing
  • Public Relations (PR)
  • ADVERTISING


  • Media Buying
  • Advertising Campaign Development
  • PPC (Pay-Per-Click) Campaign Management
  • Native / Native Programmatic Advertising
  • STARTUP FUNDING PREPARATION & SUPPORT


  • Deep Competitor Analysis
  • Available Market Analysis
  • Pitch Deck Design
  • Key Team Members on this Client Account