Zach R. - Senior Brand Strategist

There’s an old story about Kurt Vonnegut that goes something like: “Back in the mid-1950’s, he was employed by Sports Illustrated, briefly. He reported to work, was asked to write a short piece on a racehorse that had jumped a fence and tried to run away. He stared at the blank piece of paper all morning and then typed, ‘The horse jumped over the [cough] fence,’ and walked out, self-employed again.”

We tell you this not as a parable for what happens when Zach is faced with blank pages, nor as a job post about a potential opening at SI. We tell you this because of how much Zach values doing what he loves. He cut his teeth writing and strategizing and pitching for some of the top advertising agencies in Kansas City over the past decade plus, but found a calling in strategy and followed it. It led him here to HypeLife.

His journey is an important one, for he’s one of our key senior team members creating innovative brand strategies, next-level Millennial-tuned marketing + B2C startup marketing plans, and the over-arching Vision behind each brand and startup that comes through HypeLife Brands.

He’s the guy figuring out how to turn one startup founder's passion into the world’s passion.

And he’s the guy who’d love to talk more about it, over a cup of nano-roasted coffee, of course.

Outside of the office, Zach refuels via the works of David Foster Wallace, Colson Whitehead and Don Delillo (he's a big fan of words, what can we say?!)


LASIO Professional Haircare

"When I found HypeLife, I had an instant feeling of “This could be the agency for us” the moment I came across their website. Everything spoke to my company needs...where we're at now, and how we need to grow and evolve."

Nadine Ramos, Founder & CEO LASIO Professional Haircare
Learn how our marketing agency helped LASIO Professional Haircare grow


"Where do I start? Hands down, best in class in EVERY way. I met Curt through a friend and little did I know it would be the start of something special. We instantly clicked when it came to business and marketing. He understands the goals and perhaps more importantly as a business owner, he helps YOU understand the goals. Education is an important thing and he's patient about it. His human first approach is logical, effective and simple."

Sief Khafagi, Partner Techvestor
Learn how our marketing agency helped Techvestor grow

HUDL Music

"I was drawn to HypeLife for exactly that reason—their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for HUDL Music since the first time I set foot in the studio to record a track. And like I said earlier, I’m always planning, always preparing. So I had a pretty good idea of the brand I wanted to build. "

La'Shion Robinson Founder & CEO, HUDL Music
Learn how our marketing agency helped HUDL Music grow


"From day one with HypeLife, the scope of engagement has been very clear. Professional sums it up in one word, to say the least."

Harvey Kong, Co-Founder GoodFetch
Learn how our marketing agency helped GoodFetch grow


"HypeLife embraced our enthusiasm and listened to exactly what we wanted so they could focus our efforts where they needed to be – all while helping us realize the real purpose for doing what we do each day. It was something we could be proud of, and eventually inspired others to want to be part of our purpose and to help us acquire the same goal."

Devon Shurden, Co-Founder InnerTitan (Houston, Texas)


"These guys will take care of you. Anything worth doing takes effort, but these guys take as much of the effort out as possible, while reducing stress by giving you knowledge about building and growing your brand that you didn't even realize you needed."

Devon Shurden, Co-Founder InnerTitan (Houston, Texas)


"I was particularly impressed with how organized the whole brand development process was and how clearly & simply it was implemented. Plus, HypeLife went above and beyond by bringing other pre-qualified companies to us rather than us having to take the extra time and effort to do it ourselves. But I'd have to say my favorite part of working with HypeLife was that they gave us options, like when they gave us several unique and creative choices with regard to our logo. Rather than selling us on something we may not have liked, or simply taking orders, this 'option' approach really helped us to feel confident representing the brand as our own."

Devon Shurden, Co-Founder InnerTitan (Houston, Texas)


Do you have a brand or one in the making? If you recognize the power and potential in today’s millennials and want to impact tomorrow’s leaders then you’ve probably made it your mission to build them up. You seek to entertain, educate and inspire. You want to enhance their lifestyles, and even guide their lives.

Get in Touch with Your Next Favorite Marketing Agency, Let’s Chat!
The strongest brands have a life of their own.

If you seek to connect with Millennials in a revolutionary way, you need to define that life for your brand. Take this brief quiz to determine where you are, and you’ll take the first step in revealing where your brand could go.

Get in Touch with Your Next Favorite Marketing Agency, Let’s Chat!