The BackStory

Two entrepreneurs from Texas approached our agency: One an incredibly-in-shape, way-tougher-than-us bodybuilder and the other an incredibly-in-shape, way-tougher-than-us personal trainer with an idea for a no holds barred nutritional supplement company in the e-commerce space. And they wanted us to turn that idea into a lifestyle brand differentiated from the typical bodybuilding and nutritional supplement e-retail options in the market. 

And look: When two bodybuilders ask you to do something, you do it. Especially when you’re their Agency of Record.

First we gave them a name. We named them Eric. Everyone hated that name. So then we named them InnerTitan. That went over better. Then we created a brand identity, starting with a unique logo made of letters and shapes and lines and type — it’s all very intimidating and tough.

We did all of this so that everyday, normal Millennials — there's 75+ million of them  — would wake up, take notice, be inspired to dig just a little bit deeper and not hit that snooze button...channelling their own InnerTitan.

So then, they worked out, sweated a ton, and used InnerTitan’s products to refuel, wore InnerTitan’s clothes to work out in, and then changed into not-sweaty InnerTitan clothes afterward. (Of course, we also created a branded apparel line for people to sweat in


"HypeLife embraced our enthusiasm and listened to exactly what we wanted so they could focus our efforts where they needed to be – all while helping us realize the real purpose for doing what we do each day. It was something we could be proud of, and eventually inspired others to want to be part of our purpose and to help us acquire the same goal."

Devon Shurden, Co-Founder
InnerTitan (Houston, Texas)

Recent Press & PR


Tina E.

Lead Creative

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Lead Developer

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Social Media Ninja

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Lead Creative

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Senior Full-Stack Developer

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