marketing resources for startups

InnerTitan
Houston, Texas (B2C)

THE BACKSTORY

WHAT THEY NEEDED:
Two entrepreneurs from Texas approached our agency: One an incredibly-in-shape, way-tougher-than-us bodybuilder and the other an incredibly-in-shape, way-tougher-than-us personal trainer with an idea for a no holds barred nutritional supplement company in the e-commerce space. And they wanted us to turn that idea into a lifestyle brand differentiated from the typical bodybuilding and nutritional supplement e-retail options in the market. 

And look: When two bodybuilders ask you to do something, you do it. Especially when you’re their Agency of Record.

HOW WE HELPED:
First we gave them a name. We named them Eric. Everyone hated that name. So then we named them InnerTitan. That went over better. Then we created a brand identity, starting with a unique logo made of letters and shapes and lines and type 
it’s all very intimidating and tough.

We did all of this so that everyday, normal Millennials — there's 75+ million of them   would wake up, take notice, be inspired to dig just a little bit deeper and not hit that snooze button...channelling their own InnerTitan.

So then, they worked out, sweated a ton, and used InnerTitan’s products to refuel, wore InnerTitan’s clothes to work out in, and then changed into not-sweaty InnerTitan clothes afterward. (Of course, we also created a branded apparel line for people to sweat in and...you know...buy.)

Take the next step and experience the HypeLife process in your brand
WHAT OUR CLIENTS SAY
Devon Shurden, Co-Founder
InnerTitan (Houston, Texas)

"HypeLife embraced our enthusiasm and listened to exactly what we wanted so they could focus our efforts where they needed to be – all while helping us realize the real purpose for doing what we do each day. It was something we could be proud of, and eventually inspired others to want to be part of our purpose and to help us acquire the same goal."

Key Team Members on this Client Account

InnerTitan - Houston, Texas
Naming + Brandmark
YouTube Marketing - Pre-Roll Ad
InnerTitan - Houston, Texas
Brand Identity Development + Photography
InnerTitan - Houston, Texas
Digital with Custom E-Commerce, Backend & Supplier Integration
YouTube Marketing - Pre-Roll Ad (Cut 2)
InnerTitan - Houston, Texas
Brand Identity Development + Photography
InnerTitan - Houston, Texas
Digital with Custom E-Commerce, Backend & Supplier Integration
InnerTitan - Houston, Texas
Brand Identity Development + Photography