WHAT THEY NEEDED:
Two entrepreneurs from Texas approached our agency: One an incredibly-in-shape, way-tougher-than-us bodybuilder and the other an incredibly-in-shape, way-tougher-than-us personal trainer with an idea for a no holds barred nutritional supplement company in the e-commerce space. And they wanted us to turn that idea into a lifestyle brand differentiated from the typical bodybuilding and nutritional supplement e-retail options in the market.
And look: When two bodybuilders ask you to do something, you do it. Especially when you’re their Agency of Record.
HOW WE HELPED:
First we gave them a name. We named them Eric. Everyone hated that name. So then we named them InnerTitan. That went over better. Then we created a brand identity, starting with a unique logo made of letters and shapes and lines and type — it’s all very intimidating and tough.
We did all of this so that everyday, normal Millennials — there's 73 million of them — would wake up, take notice, be inspired to dig just a little bit deeper and not hit that snooze button...channelling their own InnerTitan. So then, they work out, sweat a ton, and use InnerTitan’s products to refuel, wear InnerTitan’s clothes to work out in, and then change into not-sweaty InnerTitan clothes afterward. (Of course, we also created a branded apparel line for people to sweat in and...you know...buy.)
As AOR, there is plenty of other stuff we've done for them, but it's way less boring if you look for yourself.
"HypeLife embraced our enthusiasm and listened to exactly what we wanted so they could focus our efforts where they needed to be – all while helping us realize the real purpose for doing what we do each day. It was something we could be proud of, and eventually inspired others to want to be part of our purpose and to help us acquire the same goal."