The BackStory
WHY:
Everyday Noble Clothing believes nobility isn't something money can buy and it's not something your genes determine. Rather, nobility is a series of choices, ones you make everyday. The power of nobility is not guaranteed to a few, it is a mindset. Your passions define it, and your determination ensures it. The only heritage expected is the one you inspire in others, the raw passion you ignite and the courage you instill. More than just another clothing line, ENC exists to encourage those who rock the ENC brand to something more, to serve as a constant reminder that the only bloodline that matters is the one you leave on the pavement...And unlike the nobility found in the books of history, this time around, the lineage you leave starts with the mark you make.
OUTPUTS AND RESULTS AS AGENCY OF RECORD:
Brand Strategy + Brand Naming & Identity System + Tagline + Logo/Brandmark + Website with Custom E-commerce & Online Lookbook + Spring/Summer 2012 Collection, 2012 Winter Pack, and Spring/Summer 2013 Line Creation + Print Collateral + Photography + Digital Line Cards + Seasonal Digital Lookbooks + Event Marketing + Social Media Management (Facebook, Twitter, Tumblr, YouTube, Pinterest, Instagram) + Online & Offline Marketing Plan Development & Ongoing Execution + Collab Product Development/Placement with Crown the Empire (Rise Records) x Vans Warped Tour + Influencer Engagement + Email Marketing + Alternative Press Company Profile Feature (PR) + Ongoing PR
CLIENT TESTIMONIAL
"I appreciate the professional guidance HypeLife Brands provided along the way, while allowing me creative freedom in taking this idea and turning it into a dream come true."
Josh Reed, Co-Founder
Everyday Noble Clothing
THE TERRAIN WE COVERED
AS AGENCY OF RECORD
BRAND
DEVELOPMENT
- Brand Strategy Development
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Founder/Executive Coaching
- Digital Strategy
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Creative + Look-and-Feel
- Messaging Development
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Brand + Product Naming
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Branding + Brand Identity System
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Digital: E-Commerce
- Custom Content Management Systems
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Photography (Lifestyle / Product / Events)
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Print Collateral
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Branded Apparel
MARKETING
- Marketing & Advertising Strategy Development
- Social Media Marketing
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Location-Based Marketing
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Influencer Marketing
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Guerilla Marketing
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Public Relations (PR)
ADVERTISING
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Media Buying
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Advertising Campaign Development
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Facebook Advertising
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Instagram Advertising
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Twitter/X Advertising
Recent Press & PR
KEY TEAM MEMBERS ON
THIS CLIENT ACCOUNT
Tina E.
Lead Creative
Jonathan B.
Lead Developer
Sameer Walia
Brand Navigator (West)
Amy I.
Lead Creative
Mei X.
Senior Full-Stack Developer
Lisa S.
Accounting