Everyday Noble Clothing
Kansas City, Missouri (B2C)
THE BACKSTORY
WHY:
Everyday Noble Clothing believes nobility isn't something money can buy and it's not something your genes determine. Rather, nobility is a series of choices, ones you make everyday. The power of nobility is not guaranteed to a few, it is a mindset. Your passions define it, and your determination ensures it. The only heritage expected is the one you inspire in others, the raw passion you ignite and the courage you instill. More than just another clothing line, ENC exists to encourage those who rock the ENC brand to something more, to serve as a constant reminder that the only bloodline that matters is the one you leave on the pavement...And unlike the nobility found in the books of history, this time around, the lineage you leave starts with the mark you make.
OUTPUTS AND RESULTS:
Brand Strategy + Brand Naming & Identity System + Tagline + Logo/Brandmark + Website with Custom E-commerce & Online Lookbook + Spring/Summer 2012 Collection, 2012 Winter Pack, and Spring/Summer 2013 Line Creation + Print Collateral + Photography + Digital Line Cards + Seasonal Digital Lookbooks + Event Marketing + Social Media Management (Facebook, Twitter, Tumblr, YouTube, Pinterest, Instagram) + Online & Offline Marketing Plan Development & Ongoing Execution + Collab Product Development/Placement with Crown the Empire (Rise Records) x Vans Warped Tour + Influencer Engagement + Email Marketing + Alternative Press Company Profile Feature (PR) + Ongoing PR
Everyday Noble Clothing believes nobility isn't something money can buy and it's not something your genes determine. Rather, nobility is a series of choices, ones you make everyday. The power of nobility is not guaranteed to a few, it is a mindset. Your passions define it, and your determination ensures it. The only heritage expected is the one you inspire in others, the raw passion you ignite and the courage you instill. More than just another clothing line, ENC exists to encourage those who rock the ENC brand to something more, to serve as a constant reminder that the only bloodline that matters is the one you leave on the pavement...And unlike the nobility found in the books of history, this time around, the lineage you leave starts with the mark you make.
OUTPUTS AND RESULTS:
Brand Strategy + Brand Naming & Identity System + Tagline + Logo/Brandmark + Website with Custom E-commerce & Online Lookbook + Spring/Summer 2012 Collection, 2012 Winter Pack, and Spring/Summer 2013 Line Creation + Print Collateral + Photography + Digital Line Cards + Seasonal Digital Lookbooks + Event Marketing + Social Media Management (Facebook, Twitter, Tumblr, YouTube, Pinterest, Instagram) + Online & Offline Marketing Plan Development & Ongoing Execution + Collab Product Development/Placement with Crown the Empire (Rise Records) x Vans Warped Tour + Influencer Engagement + Email Marketing + Alternative Press Company Profile Feature (PR) + Ongoing PR
Recent Press
WHAT OUR CLIENTS SAY
Josh Reed, Co-Founder
Everyday Noble Clothing
Everyday Noble Clothing
"I appreciate the professional guidance HypeLife Brands provided along the way, while allowing me creative freedom in taking this idea and turning it into a dream come true."
Terrain We’ve Covered as Agency of Record
BRAND DEVELOPMENT
MARKETING
ADVERTISING
STARTUP FUNDING PREPARATION & SUPPORT
Key Team Members on this Client Account
Brand Identity
Spring/Summer 2013 Capsule - Apparel Design + Photography + Lookbook
Vans Warped Tour Sponsorship + Cross Promotion with Headlining Act
Website with Custom E-commerce & Content Management System
Spring/Summer 2013 Capsule - Apparel Design + Photography + Lookbook
Fall/Winter 2011 Capsule - Apparel Design + Photography + Lookbook
Digital with Custom E-Commerce & Content Management Backend
Branded Apparel + Photography
Business Card - Back (Printing Method: Foil + Spot Gloss on Plastic)
Business Card - Front (Printing Method: Spot Gloss on Plastic)
Spring/Summer 2013 Collection Design
Spring 2012 Collection Line Card
Branded Apparel + Photography
Branded Apparel + Photography
Digital with Custom E-Commerce & Content Management Backend
Fall/Winter 2011 Limited Edition Hoodies in 4 Colorways
Branded Apparel + Photography
