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That sentiment makes the eighth Invictus Fighting Championship event the ideal venue for Everyday Noble Clothing to debut its long-awaited 2013 Winter Pack. The street-centric brand will not only be revealing three new and limited pieces to the crowd, but is also an official sponsor of the event taking place in Kansas City, marking their second MMA event sponsorship in the latter half of 2013.
For Reed, mixed martial arts, particularly the Invictus Fighting Championships, represents a unique opportunity to connect with one of the key groups of people he had in mind when he first came up with the concept of the brand. In fact, the design and release of 2013's Winter Pack was inspired by customer enthusiasm for the brand's recent snapback capsule release. "We've been fortunate enough to resonate with groups of people who think like we do, who share a lot of the same interests," says Reed. "And a lot of the time, that simple connection is enough to form long-lasting relationships.
"That's a lot of the reason we wanted to not only sponsor the Invictus MMA event, but to debut our Winter Pack here... Because these are the people that have been with us from the beginning."
All 2013 Winter Pack releases will be available for purchase online at Everyday Noble Clothing's store following the event. Also, a second Winter drop, the brand's first foray into a vintage-inspired jacket piece that is designed to pair with the upcoming tees, is set to debut just in time for holiday shopping.
The Invictus Fighting Championships VIII will take place on Saturday, November 23rd at the Ararat Shrine Temple in Kansas City, MO. Tickets are on sale now. Gates will open at 5:30pm.
Everyday Noble Clothing is a street-inspired clothing brand producing limited edition apparel for men and women from t-shirts to snapbacks, hoodies and more for the game-changers and revolutionaries who never stop trying to leave their unique mark on this world.
To learn more about Everyday Noble Clothing, checkout the case study here.