After unpacking Why your brand exists, how it will positively alter your unique buying tribe's lives, who you're talking to, and what it stands for, successful tagline development -- something we also call a "Brand Essence" statement due to taglines' shifting importance in today's digital marketing landscape -- delivers on a key next step: a short, memorable way for audiences to engage with your brand.

A successful tagline, or brand essence statement, will reinforce a company's mission and purpose-led by a powerful Why. It is often a key driver of brand awareness and logo/brandmark reinforcement. From a slightly more technical standpoint, your tagline is the next layer of extrapolation from your brandmark/logo alone, providing context and power in just a few well-crafted and tightly-knit words.
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Do you have a brand or one in the making? If you recognize the power and potential in today’s millennials and want to impact tomorrow’s leaders then you’ve probably made it your mission to build them up. You seek to entertain, educate and inspire. You want to enhance their lifestyles, and even guide their lives.

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The strongest brands have a life of their own.

If you seek to connect with Millennials in a revolutionary way, you need to define that life for your brand. Take this brief quiz to determine where you are, and you’ll take the first step in revealing where your brand could go.

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