As a multi-disciplinary creative, Anthony has operated as an Art Director, Project Manager, and Digital Marketing Specialist. This includes years of diverse experience in all aspects of project management, creative direction and digital media, including the development and execution of startup marketing programs, brand development, content creation and data analytics.
In the past he has worked with Om Records, NBCUniversal, various digital media agencies, and as a consultant to marketing agencies to engage with clients to gather information and understand the overall direction of the campaign and creative needs.
In 2021, Anthony launched the brand and network Mixed Medium, with partner and artist Milton Campbell. The intention of the brand's creation was to grow an artist and musician network, free from hierarchy. Equal parts making up a whole, Mixed Medium provides art and music curation with a continuously evolving superlative repertoire of artisans and musicians.
Anthony works with all levels of management (both client and internal), and vendors, and comes packed with solid project management abilities. As a Digital+Creative Team Lead at HypeLife Brands, he is pivotal in keeping client initiatives moving forward internally and managing our client’s needs + blind spots.
Outside of work, Anthony is known by his recording alias Secret Miracle, an electronic music producer and DJ based in San Diego, California. In the past, he has lived, worked, and recorded music in San Francisco, New York, Vietnam, and San Diego. His first EP, titled Uneasy, was released on Stone Recordings.
Presenting sound as sculpture, his compositions consist more of experimental tracks comprised of field recordings, synthesizers, and sequencers...proving that on the HypeLife Brands marketing team, or after-hours, he's a veritable creative tour-de-force, and we're happy to have him on board the starship HypeLife.
CLIENT
EXPERIENCE
HUDL MUSIC (Rebranded to UNIFI Music in 2024)
"I was drawn to HypeLife for exactly that reason—their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for UNIFI Music since the first time I set foot in the studio to record a track. And like I said earlier, I’m always planning, always preparing. So I had a pretty good idea of the brand I wanted to build. "
La'Shion Robinson Founder & CEO, UNIFI Music
