IV REAL MVMNT

BRANDING
Brand Identity
Brand Identity
Brand Identity
Digital
IV REAL MVMNT brings the gift of dance to at-risk teens
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There are two kinds of people in this world. There are those who, upon achieving success, book a 7am tee time and call it a day. And then there are those who use that success and influence to do some good, to work tirelessly to better the lives of others.

Enter the IV REAL MVMNT.

Building on the worldwide impact of hit TV show So You Think You Can Dance, season IV alumni have joined forces with like-minded artists in Los Angeles to extend the positive effects of the Arts, with specific focus on Dance, to those without the opportunity to experience them in their schools.

They visit these schools in communities where there are few artistic resources and opportunities. They perform, they instruct, they share. They invite a select group of dancers to perform alongside them in a special dance experience. They create a mentorship program so that less fortunate kids can seek advice from top performers in the industry.
 
It's called doing good. It's one generation helping the next one to explore, learn, and achieve. It comes in the form of IV REAL MVMNT, and it's taking shape in communities across Los Angeles. It's dancers and artists making sure every child understands the positive, lasting impact that  the Arts, that Dance, can have on their young lives. 

So if you're still wondering, this is what real success looks like.
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