Daytona Beach, Florida (B2C)

¹grom verb: to transform something plain and ordinary into a sick expression of youthful awesomeness.

Led by its fearless female founder, GROM-IT® (Daytona Beach, Florida) engaged HypeLife to help it grow into the next stage of all it was envisioned to be as a brand.

With a growing, global community of surf and boardsports enthusiasts, a clothing line extension, and board art accessories in the works, we're helping grow & shape this brand into the global, household name that its founder imagined it to be. 

WHY THEY EXIST: GROM-IT® is a place where Tweens and young Millennials can express themselves & be recognized for more than just their surfing, skating, snowboarding, etc skills on a particular day, in certain conditions and by specific judges. 

Rather, it is a global, online platform + community encouraging creative expression in board sports with a focus on honoring those talented boarders who personalize their boards through their artistic expressions of self.

It’s a place to be inspired and entertained, a place for groms from around the globe to connect, and be recognized for their skills through monthly contests, honoring the best in board art design. (And the prizes are pretty sick too, if you don't mind us saying).

OUR ROLE: Agency of Record, managing all day-to-day digital and brand strategy development, content strategy, social media, email marketing, video content and more.
2,000% Social Media Growth In just 12 months, we've grown their social media following from just 2,700 to a worldwide audience of over 54k+ cumulative followers
+350% On-Site Engagement We've also increased on-site engagement by over 350%
289% Organic Traffic Increase By implementing a powerful content marketing strategy, we've nearly tripled organic site traffic
Take the next step and experience the HypeLife process in your brand
Alison Pandelos, Managing Director
"After years of struggling with companies that were unprofessional and wasted my time and money, I was on the verge of throwing in the towel. Then I came across Curt and the HypeLife Brands team.
From the very first email and subsequent phone conversations, Curt seemed to get It: literally everything I had been through and what I was trying to accomplish. I was actually thinking they might be too good to be true. However, after nearly three years now of having HypeLife on our team, the results have been amazing! 
Our website registrations, traffic and participation have steadily increased, our social media following (which is very important to our brand and was a huge struggle for us to manage on our own) has gone from an audience of less than 1,500 to over 58,000 followers (and not the paid-for garbage). This has also produced an increase in overall activity on our website that is both global and high quality, and really helped us build a focused community.  
Curt and his team are professional, extremely knowledgable, consistent and genuinely care about our company/brand, and our long-term success. 
I highly recommend HypeLife Brands. I am very passionate about my company, our mission, and our long term visions. Curt and his team are an integral part of finally seeing it come to life, the way I had dreamed it would be years ago, before finding them."

Terrain We’ve Covered as Agency of Record


  • Brand Strategy Development
  • Founder/Executive Coaching
  • Digital Strategy
  • Creative + Look-and-Feel
  • Messaging Development
  • Digital: User Experience Design (UX)
  • Digital: Custom, Responsive / Mobile-Friendly Website Creation
  • Digital: Custom Content Management Systems
  • Digital: E-Commerce
  • Motion Video Production
  • Print Collateral
  • Product Packaging
  • Branded Apparel

  • Marketing & Advertising Strategy Development
  • marTech Stack Audit (Retargeting Setup, Tracking Pixels, etc)
  • Lead + Demand Generation
  • Content Strategy Development
  • Email Marketing + Automations
  • Social Media Marketing
  • Influencer Marketing
  • Local Area Network Activation

  • Media Buying
  • Advertising Campaign Development
  • Native / Native Programmatic Advertising
  • Facebook Advertising
  • Instagram Advertising

  • Deep Competitor Analysis
  • Available Market Analysis
  • Cashflow Forecast Development
  • Pitch Deck Design