¹grom verb: to transform something plain and ordinary into a sick expression of youthful awesomeness.
Led by its fearless female founder, GROM-IT
® (Daytona Beach, Florida) engaged HypeLife to help it grow into the next stage of all it was envisioned to be as a brand.
With a growing, global community of surf and boardsports enthusiasts, a clothing line extension, and board art accessories in the works, we're helping grow & shape this brand into the global, household name that its founder imagined it to be. WHY THEY EXIST:
GROM-IT® is a place where Tweens and young Millennials can express themselves & be recognized for more than just their surfing, skating, snowboarding, etc skills on a particular day, in certain conditions and by specific judges.
Rather, it is a global, online platform + community encouraging creative expression in board sports with a focus on honoring those talented boarders who personalize their boards through their artistic expressions of self. It’s a place to be inspired and entertained, a place for groms
from around the globe to connect, and be recognized for their skills through monthly contests, honoring the best in board art design. (And the prizes are pretty sick too, if you don't mind us saying). OUR ROLE:
Agency of Record, managing all day-to-day digital and brand strategy development, content strategy, social media, email marketing, video content and more.