GROM-IT - Daytona Beach, Florida
Take the next step and experience the HypeLife
process in your brand
¹grom verb: to transform something plain and ordinary into a sick expression of youthful awesomeness.

Led by its fearless female founder, GROM-IT® (Daytona Beach, Florida) engaged HypeLife to help it grow into the next stage of all it was envisioned to be as a brand.

With a growing, global community of surf and boardsports enthusiasts, a clothing line extension, and board art accessories in the works, we're helping grow & shape this brand into the global, household name that its founder imagined it to be. 

WHY THEY EXIST: GROM-IT® is a place where Tweens and young Millennials can express themselves & be recognized for more than just their surfing, skating, snowboarding, etc skills on a particular day, in certain conditions and by specific judges. 

Rather, it is a global, online platform + community encouraging creative expression in board sports with a focus on honoring those talented boarders who personalize their boards through their artistic expressions of self.

It’s a place to be inspired and entertained, a place for groms from around the globe to connect, and be recognized for their skills through monthly contests, honoring the best in board art design. (And the prizes are pretty sick too, if you don't mind us saying).

OUR ROLE: Agency of Record, managing all day-to-day digital and brand strategy development, content strategy, social media, email marketing, video content and more.
Other Clients We've Served
2,000% Social Media Growth In just 12 months, we've grown their social media following from just 2,700 to a worldwide audience of over 54k+ cumulative followers
+350% On-Site Engagement We've also increased on-site engagement by over 350%
289% Organic Traffic Increase By implementing a powerful content marketing strategy, we've nearly tripled organic site traffic

Terrain We’ve Covered as Agency of Record


  • Brand Strategy Development
  • Digital Strategy
  • Creative + Look-and-Feel
  • Messaging Development
  • Digital: User Experience Design (UX)
  • Digital: Custom, Responsive / Mobile-Friendly Website Creation
  • Digital: Custom Content Management System(s)
  • Digital: E-Commerce
  • Motion Video Production
  • Print Collateral
  • Product Packaging

  • Marketing & Advertising Strategy Development
  • Content Strategy Development & Implementation
  • Email Marketing + Automations
  • Social Media Marketing

  • Media Buying
  • Advertising Campaign Development