Los Angeles, CA. April 18, 2013 - Within the last few years, the Millennial generation, also known as Generation Y in some circles, has overtaken the Boomers as the largest consumer group in America. And yet, many brands are still searching for the best ways to connect with and understand this younger demographic.

Earlier this month, Curt Cuscino and Zach Russell of HypeLife Brands, a branding and marketing agency focused primarily on engaging Gen Y, went on Santa Fe radio to provide their unique insight on this group. Syndicated by KVSF 101.5 FM, Jim Glover and Dave Hayduck, hosts of the weekly show, “Ask Those Branding Guys”, engaged Cuscino and Russell in conversation to better understand not only who Millennials are, but the best ways for brands to reach out to them.

Among the topics of discussion were the importance of social media and its resonance with Gen Y, street level culture studies similar to the one HypeLife Brands is currently conducting in Los Angeles and New York, best ways to get the attention of Millennials, and top recommendations for brands as they try and engage Gen Y.

There was also a great deal of discussion about the Millennial generation as a whole, detailing their age, their likes/dislikes and their profound impact on the ever-changing branding and marketing industry. To hear more of the conversation with Cuscino and Russell, click here


HypeLife Brands is a leading brand development + precision marketing agency dedicated to helping brands engage the Millennial generation. HypeLife serves a select roster of clients across the U.S. with a focus on disruptive lifestyle brands and start-ups in industries such as surf, apparel, insurance, film & entertainment, and world-changers.

Founded in 2001, the agency is headquartered in coastally-located Oceanside, California's Downtown Arts District.

Learn more about HypeLife Brands and their laser-focus on Millennial Marketing at HypeLifeBrands.com