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HypeLife Brands Launches InnerTitan

Generation Y branding and marketing agency unveils online source for nutritional supplements.

Los Angeles, CA. September 04, 2012 - HypeLife Brands, the leading branding and marketing agency focused on the youth market - Generation Y and Millennials - is announcing the launch of InnerTitan, an online source for fitness supplements and expert health & wellness advice.

For Founder Devon Shurden, what began as a foray into personal wellness, fitness and bodybuilding quickly grew into a sustainable business model, one that combines proper nutrition, workout recommendations and high-quality supplements for those that crave a healthy lifestyle. “I’ve played sports, I’ve been a personal trainer, I’ve studied health and wellness for years,” says Shurden. “And what I realized is that you don’t need any of that to pursue positive body change.

“With the right attitude, and a little help from the right people, anyone can achieve a well-balanced, healthy lifestyle.”

According to Curt Cuscino, Founder and Principal of HypeLife Brands, the timing couldn’t be better for a brand like InnerTitan to break into the marketplace. “Generation Y is a group that’s particularly focused on healthy living, both mentally and physically," says Cuscino. "So to help brand a company already so well-positioned and relevant in the minds of their target audiences is a real privilege.

"It gave us a chance to develop fresh, creative ways of engaging an audience that’s used to being engaged in a certain way. And that aversion-to-the-mean thinking is what we’re known for here," continues Cuscino. "Working with InnerTitan to develop this brand has been a great experience, and we look forward to what lies ahead as we begin marketing efforts to help build their brand awareness."

Cuscino and his HypeLife Brands team employ a unique, finely-tuned process designed to help each of their clients achieve a deep-rooted brand strategy and identity. “Each brand has a story,” says Cuscino, “and it’s our job to help each one tell it in the most effective, measurable way possible."

InnerTitan is no different. As InnerTitan's Agency of Record, HypeLife Brands also produced an e-commerce website, a branded apparel line, cross-platform marketing campaigns, print materials and a comprehensive social media presence - all designed to create a cohesive, powerful brand experience for the public.

“Partnering with HypeLife Brands was exactly what our idea needed,” says Shurden. “We knew we had something, we just didn’t know what. Now we have a brand, a solid positioning, and a plan to navigate a competitive marketplace moving forward.

"I really couldn’t be happier,” adds Shurden.


About HypeLife Brands

HypeLife Brands is the leading branding and marketing agency focused on helping brands engage the youth market, specifically Generation Y and Millennials. Key client industries include apparel and streetwear, musicians and recording artists, entertainment and extreme sports. Founded in 2001, the agency is headquartered in Kansas City, Missouri, with a second office in Los Angeles, California. HypeLife Brands can be found at