The BackStory

THE CHALLENGE: 
[adult swim] (Cartoon Network) came to us to develop a fresh way to market one of their new shows premiering during the 2012 season.

OUR SOLUTION: 
We created the blueprint for a complete transmedia marketing campaign that was flexible + scalable to work with nearly any size advertising budget (an unknown at the time this was created), and meet the need to build awareness quickly for — and bridge the gap between — both online + offline viewership.

The marketing strategy we developed for [as] also worked to leverage the extremely unique nature of the show's already built-in cult following (a live action movie had been released for the same franchise prior to the animated series' debut).

(We'd tell you which show, but then we'd have to kill you.)

HERE’S HOW WE DO IT

THE TERRAIN WE COVERED
AS AGENCY OF RECORD

BRAND
DEVELOPMENT

MARKETING

KEY TEAM MEMBERS ON
THIS CLIENT ACCOUNT

Curt Cuscino

Founder & CEO

Zach R.

Senior Brand Strategist

Tina E.

Lead Creative

Goldie C.

Social Strategist