Millennials Change Camping DemographicsThe numbers of Millennials heading to the great outdoors to camp has drastically increased over the past decade. Camping is no longer solely associated with the stereotypical RV-driving affluent white retiree but with a more demographically diverse mix of Millennials who are transforming what camping is all about. According to Kampground of America (KOA), new camper households have grown by 6 million since 2014. This year alone, almost half of all camper households plan to make more camping trips a priority. Of the Millennial generation, Millennial families are the most active group of campers, more so than singles. Camping used to be defined by a white and older demographic, but Millennials are redefining that. There is an increase of Hispanic (71%) and Black (78%) Millennial campers who are eager to try both new camping locations and different types of camping. For example, Millennials are more likely to venture further out into the unknown with more rustic accommodations vs. going to the other extreme of camping known as "glamping" (glamorous camping).
How Millennials Choose to Experience CampingKOA found that single Millennials are camping more with their parents, either tagging along with mom and dad or inviting the parents to join in on the camping adventure. It demonstrates that camping is popular across multiple generations, giving campgrounds a consistent revenue boost over the past seven years.
Modes of camping may differ among the generations, but an RV remains the most popular mode of transport for all. That is, one in four is hitting the campgrounds in an RV. Among campers that use an RV as their primary mode of accommodation, almost half do not own but rather rent or borrow the vehicle. Millennials are most likely to rent an RV through peer-to-peer connections, whereas Gen-Xers are more likely to borrow from a friend, and older generations tend to lease or own their RV's. Tents are still the popular go-to mode of camping with 61% of campers using tents. In the past, Gen-Xers were more likely to camp with kids than Millennials, but that is quickly changing as Millennials grow their own families. Finding campgrounds that are kid friendly benefits the whole family, which is a timeless concept important to all families, regardless of generation.