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Young Millennials, Gen Z Rebuke Self-Driving Cars

APRIL 13, 2017 Millennial Marketing Insight from HypeLife Brands: "Young Millennials, Gen Z Rebuke Self-Driving Cars"

Source: While 92% of 16- to 24-year-olds either already own a car or plan to buy one, less than one in four currently see themselves buying an autonomous vehicle, according to Ketchum. In what may be a reality check for the automotive and technology industries, the upcoming generation of car buyers is more worried than excited about the concept of self-driving cars, with concerns about safety, viruses, hacks or other malfunctions topping the list. They share a passion for physically being in control behind the wheel, associating driving with independence, freedom and fun. Furthermore, 39% are worried about self-driving technology, while 29% say they are excited; in fact, more respondents (35%) are excited about flying cars. Only 23% of those who have or are planning to get a driver’s license say they can see themselves buying a self-driving vehicle (30% of males vs. 18% of females) Only 25% think driverless cars will make the roads safer; 43% are concerned that self-driving cars could get[read the full article at]

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