marketing resources for startups

Our Services: The 360 Degrees of the Brand and Marketing Universe

Our services for startups and challenger brands go both deep and wide for your brand development and marketing needs. Now, you could call us simply a marketing agency, a startup marketing company, digital marketing ninjas, a digital marketing agency, or something else. But whatever you decide to call us, understand that building, launching and growing a new startup is about much more than any one or two elements. It's not just about content strategy, or lead generation, or award-winning UI UX design, marketing campaigns, social media marketing, inbound marketing, creating a great looking website utilizing amazing creative & web design, fine tuning your search engine optimization (SEO), content marketing, or producing a sweet promo video. (We could go on, but you get the idea.) To put it simply: All of those tactics and elements matter in their own right. But building successful, new companies from the ground up takes time, lots of work and heavy lifting, and all of these elements working in concert together. Any one or two or three of the above simply won't matter if done alone. It's the sum of the parts that makes a strong brand, and a strong company built for the long haul. And yes, this applies whether you or your new business are based in Los Angeles, New York, San Francisco, Tokyo, or Hoboken (no offense to Hoboken). Below is an inside look at how we help our clients ranging from new startup ventures, to more established, challenger brands. Our overview below encompasses what we refer to as the "360 Degrees of the Brand and Marketing Universe", and what we can create for your brand in order to reach our ultimate goal together: creating a powerful, engaging, culturally-relevant brand that hits home with Millennials.

BRAND DEVELOPMENT

The first, most critical stage of building a startup that's market-ready is Brand Development.

Our brand development methodology puts strong emphasis on laying solid groundwork in the form of a clear brand strategy and Vision for the brand. This includes lots of planning, and powerfully-tuned messaging, first and foremost.

But that's just the tip of the iceberg.

Below is an overview of the key focus areas our agency works alongside our Visionary clients (startup founders, entrepreneurs, and/or CEOs like you) to create, when it comes to the Brand Development stage of building any new startup business.


  • Founder/Executive Coaching
  • Creative + Look-and-Feel
  • Brand + Product Naming
  • Branding + Brand Identity System
  • Digital: Custom, Responsive / Mobile-Friendly Website Creation
  • Digital: E-Commerce
  • Digital: Mobile App Development
  • Photography (Lifestyle / Product / Events)
  • Drone Video Production
  • Product Packaging

MARKETING

When it comes time to launch a new startup or brand into the market, it's time to turn our attention towards Marketing strategy, and just as importantly, Execution.

While the marketing universe is constantly expanding, here's a summary of the terrain and channels we manage for our clients when we flip into marketing mode (like Voltron), once the startup is built and ready for takeoff.

ADVERTISING

Advertising, simply put, is the amplification of your Marketing Message.

Once powerful marketing messaging, a go-to-market plan, and a strong connection to WHY is in place, Advertising becomes the powerful bullhorn used to spread your new brand's message to the world. The amount of eyeballs, hearts, and minds you can reach is determined by the size of your Advertising and Media Budget, which informs the velocity of growth that is possible.

Without these critical components in place and working in concert together, your new startup business runs the risk of a customer acquisition cost that is extremely high, or even unsustainable, when it comes time to scale and monetize efficiently and effectively.

  • Media Buying
  • PPC (Pay-Per-Click) Campaign Management
  • Connected TV / OTT Advertising
  • TikTok Advertising
  • Facebook Advertising
  • YouTube Advertising
  • Advertising Campaign Development
  • Native / Native Programmatic Advertising
  • Out-of-House Advertising (Billboards, Bus Wraps, Outdoor Display, etc.)
  • Twitter Advertising
  • Instagram Advertising

STARTUP FUNDING PREPARATION & SUPPORT

Once your new startup business has successfully taken flight, we work tirelessly towards growing customer traction in the areas where it matters most.

In the end, investors don't just want to hear how great your Big Idea will be, given more funding, they want to see that it's already working, and ideally, how well it's monetizing.

When it comes time to raise external capital outside of your own -- if this is part of your endgame (it isn't for everyone) -- we work alongside our clients to help them get prepared, creating all the necessary assets to go into the world and start connecting with potential startup investors.

  • Executive Summary Creation
  • Available Market Analysis
  • Pitch Deck Design
  • Deep Competitor Analysis
  • Cashflow Forecast Development